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Carter Bankshares, Inc. CARE Advertising
Advertising at other companies
Other financials
Where this comes from
Reported directly by Carter Bankshares, Inc. in its filing.
Tagged under the XBRL concept us-gaap:AdvertisingExpense.
The source filing: Carter Bankshares, Inc.’s 10-Q, filed August 6, 2026.
- Filed
- Aug 6, 2026, 1:26 PM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0001829576-26-000077
| (Dollars in Thousands Except per Share Data) | Three Months Ended June 30, 2026 | Three Months Ended June 30, 2025 | Six Months Ended June 30, 2026 | Six Months Ended June 30, 2025 |
|---|---|---|---|---|
| Occupancy Expense, net | 4,584 | 4,230 | 9,445 | 8,702 |
| FDIC Insurance Expense | (241) | 1,436 | 1,269 | 2,866 |
| Other Taxes | 776 | 922 | 1,701 | 1,869 |
| Advertising Expense | 820 | 708 | 1,746 | 1,619 |
| Telephone Expense | 278 | 307 | 570 | 611 |
| Professional and Legal Fees | 2,053 | 1,921 | 3,599 | 3,151 |
| Data Processing | 2,177 | 1,395 | 4,030 | 2,839 |
| Debit Card Expense | 1,072 | 991 | 2,073 | 1,983 |
Item 1. FINANCIAL STATEMENTS
FAQ
- What is Carter Bankshares, Inc.'s advertising?
- Carter Bankshares, Inc. (CARE) reported advertising of $820K in Q2 2026.
- How has Carter Bankshares, Inc.'s advertising changed year-over-year?
- Carter Bankshares, Inc.'s advertising increased by 15.8% year-over-year, from $708K to $820K.
- What is the long-term trend for Carter Bankshares, Inc.'s advertising?
- Over 4 years (2021 to 2025), Carter Bankshares, Inc.'s advertising has grown at a 35.1% compound annual growth rate (CAGR), from $952K to $3.17M.
- What does advertising mean?
- Includes all costs associated with marketing, promotional campaigns, and brand awareness initiatives designed to attract new customers and retain existing ones. This metric reflects the bank's investment in growth and its competitive strategy within the retail and commercial banking markets. Effective management of this expense is critical for balancing customer acquisition costs against long-term revenue growth.
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