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Advertising at other companies

Mercantile Bank Corporation logo
Mercantile Bank CorporationMBWM
$416K+3.7%
City Holding Company logo
City Holding CompanyCHCO
$884K+1.3%
Capitol Federal Financial logo
Capitol Federal FinancialCFFN
$645K-15.1%
International Bancshares logo
International BancsharesIBOC
$1.69M-1.8%
Red River Bancshares, Inc. logo
Red River Bancshares, Inc.RRBI
$328K-1.5%
Capital Bancorp logo
Capital BancorpCBNK
$1.47M-17.6%

Other financials

Income statement

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Revenue$106.9M+189%
Net income$85.8M+858%
EPS (diluted)$3.88+895%

Balance sheet

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Cash & equivalents$65.7M-70.9%
Total debt$10.9M+5.0%
Total equity$504.9M+25.7%
Total assets$4.8B+2.1%

Cash flow

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Operating cash flow$303.9M+4,667%
CapEx$1.5M+0.9%
Free cash flow$302.4M+6,131%

Valuation

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Market cap$726.22M+90.6%
P/E6.7×-7.1×
P/S3.3×+0.5×

Profitability

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Net margin48.5%+28.6pp
FCF margin147.6%

Returns & leverage

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Return on equity23.9%+16.6pp
Debt / equity0.0×

Where this comes from

Reported directly by Carter Bankshares, Inc. in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Carter Bankshares, Inc.’s 10-Q, filed May 7, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Carter Bankshares, Inc.'s advertising?
Carter Bankshares, Inc. (CARE) reported advertising of $926K in Q1 2026.
How has Carter Bankshares, Inc.'s advertising changed year-over-year?
Carter Bankshares, Inc.'s advertising increased by 1.6% year-over-year, from $911K to $926K.
What is the long-term trend for Carter Bankshares, Inc.'s advertising?
Over 4 years (2021 to 2025), Carter Bankshares, Inc.'s advertising has grown at a 35.1% compound annual growth rate (CAGR), from $952K to $3.17M.
What does advertising mean?
Includes all costs associated with marketing, promotional campaigns, and brand awareness initiatives designed to attract new customers and retain existing ones. This metric reflects the bank's investment in growth and its competitive strategy within the retail and commercial banking markets. Effective management of this expense is critical for balancing customer acquisition costs against long-term revenue growth.