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SMB
SmartFinancialSMBK
$387K+1.3%
International Bancshares logo
International BancsharesIBOC
$1.69M-1.8%

Other financials

Income statement

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Revenue$62.8M+2.1%
Net income$15.8M-6.2%
EPS (diluted)$0.92-7.1%

Balance sheet

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Cash & equivalents$489.0M-6.8%
Total debt$60.3M-8.3%
Total equity$559.9M+9.2%
Total assets$4.5B-0.2%

Cash flow

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Operating cash flow$15.9M-27.1%
CapEx$1.3M-46.3%
Free cash flow$14.7M-24.8%

Valuation

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Market cap$830.44M+32.0%
Enterprise value$401.79M+136%
P/E13.7×+2.7×
P/S3.3×+0.6×

Profitability

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Net margin23.7%-0.1pp
FCF margin29.5%+3.6pp

Returns & leverage

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Return on equity11.3%-0.6pp
Debt / equity0.1×0.0×

Where this comes from

Reported directly by Capital City Bank Group in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Capital City Bank Group’s 10-K, filed February 27, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Capital City Bank Group's advertising?
Capital City Bank Group (CCBG) reported advertising of $797.5K in Q4 2025.
How has Capital City Bank Group's advertising changed year-over-year?
Capital City Bank Group's advertising increased by 2.5% year-over-year, from $777.75K to $797.5K.
What is the long-term trend for Capital City Bank Group's advertising?
Over 4 years (2021 to 2025), Capital City Bank Group's advertising has grown at a 4.4% compound annual growth rate (CAGR), from $2.68M to $3.19M.
What does advertising mean?
This metric tracks the total expenditures dedicated to marketing, advertising, and promotional activities aimed at acquiring new customers or enhancing brand awareness. It is a key indicator of the company's growth strategy and its investment in market share expansion. Investors analyze this to evaluate the efficiency of customer acquisition costs.