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Advertising at other companies

SMB
SmartFinancialSMBK
$408K+4.6%
Capital Bancorp logo
Capital BancorpCBNK
$1.82M+32.5%
CB Financial Services logo
CB Financial ServicesCBFV
$115K-7.3%

Other financials

Income statement

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Revenue$64.8M+2.5%
Net income$16.3M+8.2%
EPS (diluted)$0.95+8.0%

Balance sheet

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Cash & equivalents$479.7M+1.3%
Total debt$73.8M+16.5%
Total equity$570.1M+8.3%
Total assets$4.5B+1.3%

Cash flow

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Operating cash flow$12.8M-60.9%
CapEx$5.3M+189%
Free cash flow$7.5M-75.8%

Valuation

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Market cap$890.06M+33.3%
Enterprise value$484.17M+88.0%
P/E14.4×+2.9×
P/S3.5×+0.7×

Profitability

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Net margin24%+0.2pp
FCF margin20.2%-8.4pp

Returns & leverage

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Return on equity11.3%-0.5pp
Debt / equity0.1×0.0×

Where this comes from

Reported directly by Capital City Bank Group in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The source filing: Capital City Bank Group’s 10-K, filed February 27, 2026.

Filed
Feb 27, 2026, 12:39 PM EST
Fiscal year
FY2025
Accession
0000726601-26-000007

3,190

Item 8.

FAQ

What is Capital City Bank Group's advertising?
Capital City Bank Group (CCBG) reported advertising of $797.5K in Q4 2025.
How has Capital City Bank Group's advertising changed year-over-year?
Capital City Bank Group's advertising increased by 2.5% year-over-year, from $777.75K to $797.5K.
What is the long-term trend for Capital City Bank Group's advertising?
Over 4 years (2021 to 2025), Capital City Bank Group's advertising has grown at a 4.4% compound annual growth rate (CAGR), from $2.68M to $3.19M.
What does advertising mean?
This metric tracks the total expenditures dedicated to marketing, advertising, and promotional activities aimed at acquiring new customers or enhancing brand awareness. It is a key indicator of the company's growth strategy and its investment in market share expansion. Investors analyze this to evaluate the efficiency of customer acquisition costs.

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