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Where this comes from
Reported directly by SmartFinancial in its filing.
Tagged under the XBRL concept us-gaap:AdvertisingExpense.
The source filing: SmartFinancial’s 10-Q, filed August 10, 2026.
- Filed
- Aug 10, 2026, 5:01 PM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0001104659-26-093447
| Line item | Three Months Ended / June 30, 2026 | Three Months Ended / June 30, 2025 | Six Months Ended / June 30, 2026 | Six Months Ended / June 30, 2025 |
|---|---|---|---|---|
| Occupancy and equipment | 3,351 | 3,432 | 6,696 | 6,829 |
| FDIC insurance | 920 | 992 | 1,670 | 1,952 |
| Other real estate and loan related expense | 806 | 757 | 1,597 | 1,415 |
| Advertising and marketing | 408 | 390 | 795 | 772 |
| Data processing and technology | 2,683 | 2,651 | 5,119 | 5,309 |
| Professional services | 1,366 | 1,153 | 2,559 | 2,521 |
| Amortization of intangibles | 454 | 566 | 911 | 1,135 |
| Other | 2,952 | 3,026 | 6,095 | 6,097 |
Item 1. Consolidated Financial Statements (Unaudited)
FAQ
- What is SmartFinancial's advertising?
- SmartFinancial (SMBK) reported advertising of $408K in Q2 2026.
- How has SmartFinancial's advertising changed year-over-year?
- SmartFinancial's advertising increased by 4.6% year-over-year, from $390K to $408K.
- What is the long-term trend for SmartFinancial's advertising?
- Over 4 years (2021 to 2025), SmartFinancial's advertising has grown at a 18.1% compound annual growth rate (CAGR), from $831K to $1.62M.
- What does advertising mean?
- Represents the total expenditure on marketing, promotional campaigns, and brand awareness initiatives. This metric reflects the bank's investment in customer acquisition and its strategy for growing market share in competitive financial services markets.
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