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SmartFinancial SMBK Advertising

Advertising at other companies

Capital City Bank Group logo
Capital City Bank GroupCCBG
$797.5K+2.5%
FB Financial logo
FB FinancialFBK
$2.15M-13.6%

Segments

By segment

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General Banking Unit$387K+1.3%

Other financials

Income statement

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Revenue$53.8M+14.9%
Net income$13.7M+21.6%
EPS (diluted)$0.81+20.9%

Balance sheet

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Cash & equivalents$346.1M-18.2%
Total debt$11.4M-7.0%
Total equity$562.0M+11.1%
Total assets$5.9B+9.2%

Cash flow

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Operating cash flow$16.4M+14.5%
CapEx$6.2M+568%
Free cash flow$10.2M-24.0%

Valuation

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Market cap$790.12M+46.9%
Enterprise value$455.43M+258%
P/E15×+0.8×
P/S3.8×+0.8×

Profitability

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Net margin25.4%+4.1pp
FCF margin27.1%-4.1pp

Returns & leverage

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Return on equity9.9%+2.1pp
Debt / equity0×0.0×

Where this comes from

Reported directly by SmartFinancial in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: SmartFinancial’s 10-Q, filed May 11, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is SmartFinancial's advertising?
SmartFinancial (SMBK) reported advertising of $387K in Q1 2026.
How has SmartFinancial's advertising changed year-over-year?
SmartFinancial's advertising increased by 1.3% year-over-year, from $382K to $387K.
What is the long-term trend for SmartFinancial's advertising?
Over 4 years (2021 to 2025), SmartFinancial's advertising has grown at a 18.1% compound annual growth rate (CAGR), from $831K to $1.62M.
What does advertising mean?
Represents the total expenditure on marketing, promotional campaigns, and brand awareness initiatives. This metric reflects the bank's investment in customer acquisition and its strategy for growing market share in competitive financial services markets.