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FB Financial FBK Advertising
Advertising at other companies
Other financials
Where this comes from
Reported directly by FB Financial in its filing.
Tagged under the XBRL concept us-gaap:AdvertisingExpense.
The source filing: FB Financial’s 10-Q, filed May 4, 2026.
- Filed
- May 4, 2026, 12:02 PM EDT
- Fiscal quarter
- Q1 FY2026
- Calendar quarter
- Q1 2026
- Accession
- 0001649749-26-000040
| Line item | Three Months Ended March 31, 2026 | 2025 |
|---|---|---|
| Salaries, commissions and employee benefits | 57,348 | 48,351 |
| Occupancy and equipment expense | 7,476 | 6,597 |
| Data processing | 2,454 | 2,313 |
| Advertising | 2,148 | 2,487 |
| Legal and professional fees | 1,980 | 1,992 |
| Amortization of core deposit and other intangibles | 1,869 | 656 |
| Merger and integration costs | 1,447 | 401 |
| Other expense | 20,442 | 16,752 |
Item 1. Consolidated Financial Statements
FAQ
- What is FB Financial's advertising?
- FB Financial (FBK) reported advertising of $2.15M in Q1 2026.
- How has FB Financial's advertising changed year-over-year?
- FB Financial's advertising decreased by 13.6% year-over-year, from $2.49M to $2.15M.
- What is the long-term trend for FB Financial's advertising?
- Over 4 years (2021 to 2025), FB Financial's advertising has grown at a -8.9% compound annual growth rate (CAGR), from $13.92M to $9.58M.
- What does advertising mean?
- Represents the total costs incurred for marketing, advertising, and promotional activities aimed at acquiring new customers or enhancing brand awareness. This expense category reflects the company's investment in growth and market penetration strategies. Monitoring this helps investors assess the efficiency of customer acquisition costs relative to revenue growth.
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