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Dollar Tree DLTR Advertising
Advertising at other companies
Other financials
Where this comes from
Reported directly by Dollar Tree in its filing.
Tagged under the XBRL concept us-gaap:AdvertisingExpense.
The source filing: Dollar Tree’s 10-K, filed March 16, 2026.
- Filed
- Mar 16, 2026, 6:33 AM EDT
- Fiscal year
- FY2025
- Accession
- 0000935703-26-000025
We expense advertising costs as they are incurred and they are included in “Selling, general and administrative expenses” within the accompanying Consolidated Statements of Operations. Advertising costs were $44.4 million, $28.3 million and $26.7 million in fiscal 2025, fiscal 2024 and fiscal 2023, respectively.
Item 8. Financial Statements and Supplementary Data
FAQ
- What is Dollar Tree's advertising?
- Dollar Tree (DLTR) reported advertising of $11.1M in Q4 2025.
- How has Dollar Tree's advertising changed year-over-year?
- Dollar Tree's advertising increased by 56.9% year-over-year, from $7.08M to $11.1M.
- What is the long-term trend for Dollar Tree's advertising?
- Over 4 years (2021 to 2025), Dollar Tree's advertising has grown at a -17.1% compound annual growth rate (CAGR), from $93.9M to $44.4M.
- What does advertising mean?
- This metric captures the total costs associated with marketing, promotional campaigns, and advertising efforts aimed at driving store traffic and brand awareness. It reflects the company's investment in customer acquisition and retention strategies.
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