Clorox CLX Advertising
Advertising at other companies
Other financials
Where this comes from
Reported directly by Clorox in its filing.
Tagged under the XBRL concept us-gaap:AdvertisingExpense.
The official record: Clorox’s 10-Q, filed April 30, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Clorox's advertising?
- Clorox (CLX) reported advertising of $177M in Q1 2026.
- How has Clorox's advertising changed year-over-year?
- Clorox's advertising decreased by 14.5% year-over-year, from $207M to $177M.
- What is the long-term trend for Clorox's advertising?
- Over 4 years (2021 to 2025), Clorox's advertising has grown at a -0.6% compound annual growth rate (CAGR), from $790M to $770M.
- What does advertising mean?
- The money spent on marketing, advertising campaigns, and promotions to attract and retain customers.
- How do you interpret advertising?
- Increased spending is often a strategic choice to drive future growth, but if revenue does not follow, it may indicate diminishing returns on marketing investments.
- How does advertising compare across companies?
- Commonly reported by consumer-facing firms; peers are evaluated on the efficiency of their marketing spend relative to sales growth.