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Clorox CLX Advertising
Advertising at other companies
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Where this comes from
Reported directly by Clorox in its filing.
Tagged under the XBRL concept us-gaap:AdvertisingExpense.
The source filing: Clorox’s 10-Q, filed April 30, 2026.
- Filed
- Apr 30, 2026, 4:48 PM EDT
- Fiscal quarter
- Q3 FY2026
- Calendar quarter
- Q1 2026
- Accession
- 0000021076-26-000019
| Line item | Three months ended / 3/31/2026 | Three months ended / 3/31/2025 | Nine months ended / 3/31/2026 | Nine months ended / 3/31/2025 |
|---|---|---|---|---|
| Cost of products sold | 948 | 924 | 2,732 | 2,827 |
| Gross profit | 722 | 744 | 2,040 | 2,289 |
| Selling and administrative expenses | 229 | 267 | 768 | 828 |
| Advertising costs | 177 | 207 | 533 | 599 |
| Research and development costs | 27 | 27 | 84 | 89 |
| Loss on divestiture | — | — | — | 118 |
| Interest expense | 27 | 23 | 75 | 66 |
| Other (income) expense, net | 6 | (34) | 2 | (79) |
Item 1. Financial Statements
FAQ
- What is Clorox's advertising?
- Clorox (CLX) reported advertising of $177M in Q1 2026.
- How has Clorox's advertising changed year-over-year?
- Clorox's advertising decreased by 14.5% year-over-year, from $207M to $177M.
- What is the long-term trend for Clorox's advertising?
- Over 3 years (2022 to 2025), Clorox's advertising has grown at a 2.8% compound annual growth rate (CAGR), from $709M to $770M.
- What does advertising mean?
- Advertising and promotional expenses represent the investment made to build brand equity, drive consumer awareness, and stimulate demand for products. These costs are essential for maintaining market position in highly competitive consumer categories.
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