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Kimberly-Clark KMB Advertising
Advertising at other companies
Other financials
Where this comes from
Reported directly by Kimberly-Clark in its filing.
Tagged under the XBRL concept us-gaap:AdvertisingExpense.
The source filing: Kimberly-Clark’s 10-K, filed February 12, 2026.
- Filed
- Feb 12, 2026, 1:06 PM EST
- Fiscal year
- FY2025
- Accession
- 0001628280-26-007567
FAQ
- What is Kimberly-Clark's advertising?
- Kimberly-Clark (KMB) reported advertising of $255M in Q4 2025.
- How has Kimberly-Clark's advertising changed year-over-year?
- Kimberly-Clark's advertising decreased by 9.1% year-over-year, from $280.5M to $255M.
- What is the long-term trend for Kimberly-Clark's advertising?
- Over 4 years (2021 to 2025), Kimberly-Clark's advertising has grown at a 3.4% compound annual growth rate (CAGR), from $893M to $1.02B.
- What does advertising mean?
- The total expenditure incurred for advertising, marketing, and promotional activities aimed at building brand equity and driving consumer demand. This is a critical investment for consumer-facing companies to maintain market share and support product launches.
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