The Honest Company HNST Advertising
Advertising at other companies
Other financials
Where this comes from
Reported directly by The Honest Company in its filing.
Tagged under the XBRL concept us-gaap:AdvertisingExpense.
The official record: The Honest Company’s 10-K, filed February 25, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is The Honest Company's advertising?
- The Honest Company (HNST) reported advertising of $12.1M in Q4 2025.
- How has The Honest Company's advertising changed year-over-year?
- The Honest Company's advertising increased by 16.1% year-over-year, from $10.43M to $12.1M.
- What is the long-term trend for The Honest Company's advertising?
- Over 4 years (2021 to 2025), The Honest Company's advertising has grown at a -0.4% compound annual growth rate (CAGR), from $49.2M to $48.4M.
- What does advertising mean?
- This metric measures the total costs incurred for advertising and promotional activities designed to drive brand awareness and customer acquisition. It reflects the company's investment in marketing to support revenue growth and maintain market position. High spending relative to revenue may indicate aggressive growth strategies or high customer acquisition costs.