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The Honest Company

HNST

The Honest Company is a personal care company focused on creating cleanly-formulated and sustainably-designed products for babies and adults.

Market cap
$582.55M+31.1%
Revenue$342.0M-12.3%
Net income-$12.2M-288%
Free cash flow$52.7M+274%
EPS (diluted)-$0.11-320%
Trailing twelve months · change vs. prior year

Earnings

Next report

Nov 4, 2026 (in 2 months)
Revenue estimate$80.8M
EPS estimate$0.00

Financials

Q2 2026

Income statement

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Revenue$83.3M-10.9%
Gross profit$40.4M+6.9%
Operating income$9.6M+232%
Net income$10.7M+176%
EPS (diluted)$0.09+200%

Balance sheet

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Cash & equivalents$105.9M+46.9%
Total debt$9.5M-45.7%
Total equity$167.0M-10.7%
Total assets$220.1M-11.6%

Cash flow

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Operating cash flow$32.2M+4,428%
CapEx$762.0K+841%
Free cash flow$31.5M+3,912%

Valuation & ratios

Valuation

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Market cap$582.55M+31.1%
Enterprise value$486.16M+24.1%
P/S1.7×+0.6×

Profitability

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Gross margin35.7%-3.5pp
Operating margin-4.4%-5.5pp
Net margin-3.6%-5.2pp
FCF margin15.4%

Returns & leverage

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Return on equity-6.9%-11.0pp
Debt / equity0.1×0.0×
Current ratio3.9×-0.2×

Segments

By product

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Wipes$39.5M+37.3%
Personal Care and Other$20.5M-1.1%
Diapers$20.2M-21.2%
Trade Agreements-$1.5M

Competitors

Profile

The Honest Company is a personal care company focused on creating cleanly-formulated and sustainably-designed products for babies and adults. The company leverages a multi-category product offering and a science-based innovation model to provide effective personal care essentials through a broad omnichannel distribution network. Its core value proposition is built on the 'Honest Standard,' a rigorous safety and transparency framework that excludes over 3,500 chemicals from its formulations.

Competitive position

Honest positions itself as a premium, purpose-driven brand that competes by offering 'clean' alternatives to legacy CPG brands. It maintains a differentiated position through its 'NO List' of prohibited ingredients and third-party safety certifications.

GeographiesUnited States, Mexico, China
Customer segmentsMass market consumers, Eco-conscious parents, National retail chains, Digital marketplace shoppers
Business modelOmnichannel Retail, Wholesale, Direct-to-Consumer (transitioning to resource-only), B2B
SuppliersThird-party manufacturers in the US, Mexico, and China, Raw material suppliers (plant-based fluff pulp, substrates), Logistics and ocean freight providers
CustomersMass retailers, Ecommerce platforms, Club retailers, Drugstores, End consumers
Listed2021
Employees176.0
CEOCarla Vernon
Websitehonest.com
FilingsSEC EDGAR

FAQ

What is The Honest Company's market cap?
The Honest Company (HNST) has a market capitalization of $582.6M and trades on NASDAQ.
What is The Honest Company's revenue and profitability?
The Honest Company generated $342.0M in trailing twelve-month revenue with a net loss of $12.2M, representing a net margin of -3.6%. Gross margin stands at 35.7%, with free cash flow of $52.7M. The latest reported period is Q2 2026.
Who are The Honest Company's competitors?
The Honest Company's key competitors include Kimberly-Clark Corporation, The Clorox Company, Procter & Gamble Company, and others. These companies compete in similar markets and product categories.
Who does The Honest Company partner with?
The Honest Company's notable partners include Target, Amazon, Walmart, and others.
Where is The Honest Company headquartered?
The Honest Company is headquartered in United States of America and employs approximately 176 people. It has been publicly traded since 2021.