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Advertising at other companies

Dollar Tree logo
Dollar TreeDLTR
$11.1M+56.9%
Clorox logo
CloroxCLX
$177M-14.5%

Segments

By segment

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Ollies$18.85M

Other financials

Income statement

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Revenue$658.9M+14.2%
Gross profit$276.0M+16.4%
Operating income$69.6M+23.8%
Net income$56.4M+18.6%
EPS (diluted)$0.92+19.5%

Balance sheet

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Cash & equivalents$197.7M-0.7%
Total debt$710.3M+9.5%
Total equity$1.9B+9.3%
Total assets$3.0B+10.6%

Cash flow

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Operating cash flow$45.5M+58.5%
CapEx$25.5M-4.7%
Free cash flow$20.0M+921%

Valuation

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Market cap$4.65B-18.3%
Enterprise value$5.16B-16.2%
P/E18.6×-9.7×
P/S1.7×-0.7×

Profitability

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Gross margin40.7%+0.4pp
Operating margin11.4%+0.7pp
Net margin9.1%+0.5pp
FCF margin5.9%-1.0pp

Returns & leverage

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Return on equity13.8%+1.5pp
Debt / equity0.4×0.0×
Current ratio2.3×-0.5×

Where this comes from

Reported directly by Ollie's Bargain Outlet Holdings, Inc. in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Ollie's Bargain Outlet Holdings, Inc.’s 10-K, filed March 19, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Ollie's Bargain Outlet Holdings, Inc.'s advertising?
Ollie's Bargain Outlet Holdings, Inc. (OLLI) reported advertising of $19.33M in Q4 2025.
How has Ollie's Bargain Outlet Holdings, Inc.'s advertising changed year-over-year?
Ollie's Bargain Outlet Holdings, Inc.'s advertising increased by 10.7% year-over-year, from $17.45M to $19.33M.
What is the long-term trend for Ollie's Bargain Outlet Holdings, Inc.'s advertising?
Over 2 years (2023 to 2025), Ollie's Bargain Outlet Holdings, Inc.'s advertising has grown at a 9.5% compound annual growth rate (CAGR), from $64.5M to $77.3M.
What does advertising mean?
The total expenses incurred for marketing, promotional campaigns, and advertising activities designed to drive customer traffic and brand awareness. This metric reflects the company's investment in customer acquisition and the maintenance of its competitive market position.