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Ollie's Bargain Outlet Holdings, Inc. OLLI Advertising
Advertising at other companies
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Other financials
Where this comes from
Reported directly by Ollie's Bargain Outlet Holdings, Inc. in its filing.
Tagged under the XBRL concept us-gaap:AdvertisingExpense.
The source filing: Ollie's Bargain Outlet Holdings, Inc.’s 10-K, filed March 19, 2026.
- Filed
- Mar 19, 2026, 4:18 PM EDT
- Fiscal year
- FY2025
- Accession
- 0001140361-26-010409
Advertising costs primarily consist of print flyers, digital media, email campaigns, and media broadcasts and are generally expensed the first time the advertising occurs. Advertising expense for 2025, 2024, and 2023 was $77.3 million, $69.8 million, and $64.5 million, respectively.
Item 8. Financial Statements and Supplementary Data
FAQ
- What is Ollie's Bargain Outlet Holdings, Inc.'s advertising?
- Ollie's Bargain Outlet Holdings, Inc. (OLLI) reported advertising of $19.33M in Q4 2025.
- How has Ollie's Bargain Outlet Holdings, Inc.'s advertising changed year-over-year?
- Ollie's Bargain Outlet Holdings, Inc.'s advertising increased by 10.7% year-over-year, from $17.45M to $19.33M.
- What is the long-term trend for Ollie's Bargain Outlet Holdings, Inc.'s advertising?
- Over 2 years (2023 to 2025), Ollie's Bargain Outlet Holdings, Inc.'s advertising has grown at a 9.5% compound annual growth rate (CAGR), from $64.5M to $77.3M.
- What does advertising mean?
- The total expenses incurred for marketing, promotional campaigns, and advertising activities designed to drive customer traffic and brand awareness. This metric reflects the company's investment in customer acquisition and the maintenance of its competitive market position.
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