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Brinker International EAT Advertising

Advertising at other companies

Domino's Pizza logo
Domino's PizzaDPZ
$130.53M+5.3%

Other financials

Income statement

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Revenue$1.5B+3.2%
Gross profit$1.1B+2.3%
Operating income$166.6M+6.2%
Net income$127.9M+7.4%
EPS (diluted)$2.87+12.1%

Balance sheet

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Cash & equivalents$57.1M+226%
Total debt$1.9B+1.3%
Total equity$406.0M+56.8%
Total assets$2.8B+7.8%

Cash flow

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Operating cash flow$232.1M+9.5%
CapEx$51.2M-35.7%
Free cash flow$180.9M+36.6%

Valuation

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Market cap$7.07B-6.1%
Enterprise value$8.89B-4.9%
P/E15.3×-7.3×
P/S1.2×-0.2×

Profitability

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Gross margin74.6%-0.5pp
Operating margin10.4%+1.8pp
Net margin8.1%+1.6pp
FCF margin8.8%+1.2pp

Returns & leverage

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Return on equity139.2%—
Debt / equity4.6×-2.5×
Current ratio0.4×+0.1×

Where this comes from

Reported directly by Brinker International in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Brinker International’s 10-K, filed August 15, 2025, on SEC EDGAR. View the filing →

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Questions, answered.

What is Brinker International's advertising?
Brinker International (EAT) reported advertising of $36.65M in Q2 2025.
How has Brinker International's advertising changed year-over-year?
Brinker International's advertising increased by 12.6% year-over-year, from $32.55M to $36.65M.
What is the long-term trend for Brinker International's advertising?
Over 4 years (2021 to 2025), Brinker International's advertising has grown at a 53.5% compound annual growth rate (CAGR), from $26.4M to $146.6M.
What does advertising mean?
Represents the total costs incurred for marketing, promotional campaigns, and brand advertising activities. This metric reflects the company's investment in driving customer traffic and maintaining brand awareness within the competitive casual dining market.