Brinker International EAT Advertising
Advertising at other companies
Other financials
Where this comes from
Reported directly by Brinker International in its filing.
Tagged under the XBRL concept us-gaap:AdvertisingExpense.
The source filing: Brinker International’s 10-K, filed August 15, 2025.
- Filed
- Aug 15, 2025
- Fiscal year
- FY2025
- Accession
- 0000703351-25-000035
Advertising Expenses - Advertising production costs are expensed in the period when the advertising first takes place. Other advertising costs are expensed as incurred. In the fiscal years ended June 25, 2025, June 26, 2024 and June 28, 2023, advertising expenses of $146.6 million, $130.2 million and $58.2 million, respectively, were included in Restaurant expenses, and advertising contributions from franchisees of $6.5 million, $6.0 million and $3.0 million, respectively, were recorded in Franchise revenues in the Consolidated Statements of Comprehensive Income.
ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA
FAQ
- What is Brinker International's advertising?
- Brinker International (EAT) reported advertising of $36.65M in Q2 2025.
- How has Brinker International's advertising changed year-over-year?
- Brinker International's advertising increased by 12.6% year-over-year, from $32.55M to $36.65M.
- What is the long-term trend for Brinker International's advertising?
- Over 3 years (2022 to 2025), Brinker International's advertising has grown at a 57.7% compound annual growth rate (CAGR), from $37.4M to $146.6M.
- What does advertising mean?
- Represents the total costs incurred for marketing, promotional campaigns, and brand advertising activities. This metric reflects the company's investment in driving customer traffic and maintaining brand awareness within the competitive casual dining market.
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