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Domino's Pizza DPZ Advertising
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Where this comes from
Reported directly by Domino's Pizza in its filing.
Tagged under the XBRL concept us-gaap:AdvertisingExpense.
The source filing: Domino's Pizza’s 10-Q, filed July 20, 2026.
- Filed
- Jul 20, 2026, 6:09 AM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q3 2026
- Accession
- 0001286681-26-000035
| (In thousands, except per share data) | Fiscal Quarter Ended / June 14, 2026 | Fiscal Quarter Ended / June 15, 2025 | Two Fiscal Quarters Ended / June 14, 2026 | Two Fiscal Quarters Ended / June 15, 2025 |
|---|---|---|---|---|
| Total cost of sales | 716,199 | 684,174 | 1,402,281 | 1,353,083 |
| Gross margin | 478,228 | 460,970 | 942,740 | 904,117 |
| General and administrative | 115,373 | 107,608 | 226,779 | 216,685 |
| U.S. franchise advertising | 134,903 | 132,201 | 265,432 | 256,176 |
| Refranchising gain | (4,087) | (3,883) | (4,087) | (3,883) |
| Gain on sale of assets | — | — | (7,780) | — |
| Income from operations | 232,039 | 225,044 | 462,396 | 435,139 |
| Other (expense) income | (12,366) | (15,974) | (18,356) | 8,053 |
Item 1. Financial Statements.
FAQ
- What is Domino's Pizza's advertising?
- Domino's Pizza (DPZ) reported advertising of $134.9M in Q2 2026.
- How has Domino's Pizza's advertising changed year-over-year?
- Domino's Pizza's advertising increased by 2.0% year-over-year, from $132.2M to $134.9M.
- What is the long-term trend for Domino's Pizza's advertising?
- Over 4 years (2021 to 2025), Domino's Pizza's advertising has grown at a 3.9% compound annual growth rate (CAGR), from $479.5M to $559.49M.
- What does advertising mean?
- Advertising expenses encompass all costs associated with marketing, brand promotion, and customer acquisition campaigns. For a consumer-facing brand, this is a critical investment to drive store traffic and maintain market relevance. This metric reflects the company's commitment to brand equity and its strategy for sustaining long-term revenue growth.
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