Domino's Pizza DPZ Advertising
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Where this comes from
Reported directly by Domino's Pizza in its filing.
Tagged under the XBRL concept us-gaap:AdvertisingExpense.
The official record: Domino's Pizza’s 10-Q, filed April 27, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Domino's Pizza's advertising?
- Domino's Pizza (DPZ) reported advertising of $130.53M in Q1 2026.
- How has Domino's Pizza's advertising changed year-over-year?
- Domino's Pizza's advertising increased by 5.3% year-over-year, from $123.98M to $130.53M.
- What is the long-term trend for Domino's Pizza's advertising?
- Over 4 years (2021 to 2025), Domino's Pizza's advertising has grown at a 3.9% compound annual growth rate (CAGR), from $479.5M to $559.49M.
- What does advertising mean?
- The amount spent on marketing and promotional activities to attract and retain customers.
- How do you interpret advertising?
- An increase is often a strategic investment to drive future growth, though excessive spending without revenue growth may signal diminishing returns.
- How does advertising compare across companies?
- Comparable to marketing and advertising spend across consumer discretionary and retail sectors.