Domino's Pizza DPZ US Stores — Advertising Expense
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Where this comes from
Reported directly by Domino's Pizza in its filing.
Tagged under the XBRL concept us-gaap:AdvertisingExpense.
The source filing: Domino's Pizza’s 10-K, filed February 23, 2026.
- Filed
- Feb 23, 2026, 6:10 AM EST
- Fiscal year
- FY2025
- Accession
- 0001193125-26-062321
Advertising expense included $559.5 million, $509.9 million and $473.2 million of U.S. franchise advertising expense in 2025, 2024 and 2023, respectively. Advertising expense also included $32.3 million, $33.4 million and $33.5 million in 2025, 2024 and 2023, respectively, primarily related to advertising costs funded by U.S. Company-owned stores and other general marketing expenses which are included in general and administrative expense in the consolidated statements of income.
Item 8. Financial Statements and Supplementary Data.
FAQ
- What is Domino's Pizza's US stores — advertising expense?
- Domino's Pizza (DPZ) reported US stores — advertising expense of $8.08M in Q4 2025.
- How has Domino's Pizza's US stores — advertising expense changed year-over-year?
- Domino's Pizza's US stores — advertising expense decreased by 3.3% year-over-year, from $8.35M to $8.08M.
- What is the long-term trend for Domino's Pizza's US stores — advertising expense?
- Over 4 years (2021 to 2025), Domino's Pizza's US stores — advertising expense has grown at a -6.4% compound annual growth rate (CAGR), from $42.1M to $32.3M.
- What does US stores — advertising expense mean?
- Costs incurred for marketing, promotional campaigns, and brand awareness initiatives specifically targeting the domestic market. This investment is intended to drive customer acquisition and maintain brand relevance.
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