Domino's Pizza DPZ US Stores — Advertising Expense

Similar metrics at other companies

CHDConsumer Domestic — Marketing And Advertising Expense

$104.2M-3.2%

WU.S. — Advertising

$294M-3.9%

CMGU.S. — Marketing

$104.6M+21.8%

DRIOther Business — Marketing expenses

$7M+2.9%

FIVEReporting Segment — Advertising costs

$19.04M+18.4%

CHDOperating Segments — Marketing And Advertising Expense

$113.55M+6.3%

Questions, answered.

What is Domino's Pizza's US stores — advertising expense?

Domino's Pizza (DPZ) reported US stores — advertising expense of $8.08M in Q4 2025.

How has Domino's Pizza's US stores — advertising expense changed year-over-year?

Domino's Pizza's US stores — advertising expense decreased by 3.3% year-over-year, from $8.35M to $8.08M.

What is the long-term trend for Domino's Pizza's US stores — advertising expense?

Over 4 years (2021 to 2025), Domino's Pizza's US stores — advertising expense has grown at a -6.4% compound annual growth rate (CAGR), from $42.1M to $32.3M.

What does US stores — advertising expense mean?

Total spending on marketing and advertising for the domestic segment.

How do you interpret US stores — advertising expense?

Increased spending is often intended to drive future revenue growth, though excessive spending without revenue growth may indicate diminishing returns.

How does US stores — advertising expense compare across companies?

Comparable to advertising or marketing spend as a percentage of revenue in the retail and restaurant sectors.