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Wingstop WING Advertising

Advertising at other companies

Domino's Pizza logo
Domino's PizzaDPZ
$130.53M+5.3%

Segments

By segment

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Restaurants Segment$67.31M+2.3%

Other financials

Income statement

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Revenue$183.7M+7.4%
Gross profit$159.0M+7.3%
Operating income$50.4M+31.7%
Net income$29.9M-67.6%
EPS (diluted)$1.08-66.7%

Balance sheet

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Cash & equivalents$128.8M-48.8%
Total debt$1.3B+0.2%
Total equity-$799.2M-11.8%
Total assets$648.9M-6.9%

Cash flow

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Operating cash flow$61.4M+143%
CapEx$17.7M+121%
Free cash flow$43.7M+153%

Valuation

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Market cap$4.41B-34.1%

Profitability

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Gross margin86.2%+0.5pp
Operating margin27%+2.2pp
Net margin15.8%-10.7pp
FCF margin19.7%+4.6pp

Returns & leverage

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Current ratio2.2×-1.3×

Where this comes from

Reported directly by Wingstop in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Wingstop’s 10-Q, filed April 29, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Wingstop's advertising?
Wingstop (WING) reported advertising of $67.31M in Q1 2026.
How has Wingstop's advertising changed year-over-year?
Wingstop's advertising increased by 2.3% year-over-year, from $65.8M to $67.31M.
What is the long-term trend for Wingstop's advertising?
Over 4 years (2021 to 2025), Wingstop's advertising has grown at a 32.8% compound annual growth rate (CAGR), from $83.99M to $261.55M.
What does advertising mean?
Represents the total costs incurred for marketing, brand promotion, and advertising campaigns. This metric reflects the company's investment in driving customer traffic and maintaining brand awareness within the competitive restaurant industry.