Screener
Papa John's International PZZA Advertising
Advertising at other companies
Other financials
Where this comes from
Reported directly by Papa John's International in its filing.
Tagged under the XBRL concept us-gaap:AdvertisingExpense.
The source filing: Papa John's International’s 10-Q, filed August 6, 2026.
- Filed
- Aug 6, 2026, 7:05 AM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0001628280-26-053823
| (In thousands, except per share amounts) | Three Months Ended / June 28,2026 | Three Months Ended / June 29,2025 | Six Months Ended / June 28,2026 | Six Months Ended / June 29,2025 |
|---|---|---|---|---|
| Cost of sales | 339,025 | 371,716 | 679,917 | 738,212 |
| General and administrative expenses | 58,954 | 70,118 | 114,950 | 135,285 |
| Depreciation and amortization | 19,248 | 18,819 | 36,977 | 37,162 |
| Advertising funds expense | 41,983 | 44,023 | 85,217 | 88,361 |
| Total costs and expenses | 459,210 | 504,676 | 917,061 | 999,020 |
| Operating income | 23,187 | 24,490 | 43,945 | 48,455 |
| Net interest expense | (9,516) | (10,584) | (19,199) | (20,663) |
| Income before income taxes | 13,671 | 13,906 | 24,746 | 27,792 |
Item 1. Financial Statements
FAQ
- What is Papa John's International's advertising?
- Papa John's International (PZZA) reported advertising of $41.98M in Q2 2026.
- How has Papa John's International's advertising changed year-over-year?
- Papa John's International's advertising decreased by 4.6% year-over-year, from $44.02M to $41.98M.
- What is the long-term trend for Papa John's International's advertising?
- Over 3 years (2022 to 2025), Papa John's International's advertising has grown at a 2.4% compound annual growth rate (CAGR), from $155.94M to $167.64M.
- What does advertising mean?
- This metric captures the total expenditures dedicated to marketing, promotional campaigns, and brand awareness initiatives. For a franchise-based business, it reflects the investment made to drive customer traffic and maintain market share in a competitive quick-service environment. It is a critical indicator of the company's commitment to top-line growth and brand equity development.
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