Papa John's International PZZA Advertising
Advertising at other companies
Other financials
Where this comes from
Reported directly by Papa John's International in its filing.
Tagged under the XBRL concept us-gaap:AdvertisingExpense.
The official record: Papa John's International’s 10-Q, filed May 7, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Papa John's International's advertising?
- Papa John's International (PZZA) reported advertising of $43.23M in Q1 2026.
- How has Papa John's International's advertising changed year-over-year?
- Papa John's International's advertising decreased by 2.5% year-over-year, from $44.34M to $43.23M.
- What is the long-term trend for Papa John's International's advertising?
- Over 3 years (2022 to 2025), Papa John's International's advertising has grown at a 2.4% compound annual growth rate (CAGR), from $155.94M to $167.64M.
- What does advertising mean?
- This metric captures the total expenditures dedicated to marketing, promotional campaigns, and brand awareness initiatives. For a franchise-based business, it reflects the investment made to drive customer traffic and maintain market share in a competitive quick-service environment. It is a critical indicator of the company's commitment to top-line growth and brand equity development.