The J.M. Smucker Company SJM Advertising
Advertising at other companies
Other financials
Where this comes from
Reported directly by The J.M. Smucker Company in its filing.
Tagged under the XBRL concept us-gaap:AdvertisingExpense.
The official record: The J.M. Smucker Company’s 10-K, filed June 9, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is The J.M. Smucker Company's advertising?
- The J.M. Smucker Company (SJM) reported advertising of $44.83M in Q1 2026.
- How has The J.M. Smucker Company's advertising changed year-over-year?
- The J.M. Smucker Company's advertising decreased by 0.9% year-over-year, from $45.25M to $44.83M.
- What is the long-term trend for The J.M. Smucker Company's advertising?
- Over 3 years (2023 to 2026), The J.M. Smucker Company's advertising has grown at a 3.8% compound annual growth rate (CAGR), from $160.3M to $179.3M.
- What does advertising mean?
- Total money spent on marketing and advertising campaigns.
- How do you interpret advertising?
- Higher spending may signal aggressive growth strategies or new product launches, while lower spending could indicate cost-cutting or reduced marketing efficacy.
- How does advertising compare across companies?
- Common in consumer packaged goods; compared as a percentage of net sales against industry peers.