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The J.M. Smucker Company SJM Advertising

Advertising at other companies

John B. Sanfilippo & Son logo
John B. Sanfilippo & SonJBSS
$2.77M-29.3%

Other financials

Income statement

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Revenue$2.3B+5.8%
Gross profit$862.1M+4.7%
Operating income$444.5M+174%
Net income-$724.2M-9.3%
EPS (diluted)-$6.79-9.2%

Balance sheet

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Cash & equivalents$58.6M-16.2%
Total debt$7.0B-10.6%
Total equity$5.5B-8.9%
Total assets$16.2B-7.7%

Cash flow

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Operating cash flow$579.2M+47.0%
CapEx$95.3M+0.3%
Free cash flow$483.9M+61.9%

Valuation

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Market cap$12.74B+9.5%
Enterprise value$19.66B-0.3%
P/S1.4×+0.1×

Profitability

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Gross margin33.5%-5.3pp
Operating margin4%+2.4pp
Net margin-14.1%-19.1pp
FCF margin12.8%+3.4pp

Returns & leverage

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Return on equity-20.7%-26.1pp
Debt / equity1.3×0.0×
Current ratio0.8×0.0×

Where this comes from

Reported directly by The J.M. Smucker Company in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The source filing: The J.M. Smucker Company’s 10-K, filed June 9, 2026.

Filed
Jun 9, 2026, 4:21 PM EDT
Fiscal year
FY2026
Accession
0000091419-26-000050

Advertising Expense: Advertising costs are expensed as incurred and are included in SD&A in the Statements of Consolidated Income (Loss). Advertising expense was $179.3, $181.0, and $182.5 in 2026, 2025, and 2024, respectively.

Item 8. Financial Statements and Supplementary Data.

FAQ

What is The J.M. Smucker Company's advertising?
The J.M. Smucker Company (SJM) reported advertising of $44.83M in Q1 2026.
How has The J.M. Smucker Company's advertising changed year-over-year?
The J.M. Smucker Company's advertising decreased by 0.9% year-over-year, from $45.25M to $44.83M.
What is the long-term trend for The J.M. Smucker Company's advertising?
Over 3 years (2023 to 2026), The J.M. Smucker Company's advertising has grown at a 3.8% compound annual growth rate (CAGR), from $160.3M to $179.3M.
What does advertising mean?
Expenditures related to marketing, brand promotion, and advertising campaigns designed to drive consumer demand and maintain market share. This is a discretionary investment used to support brand equity and product awareness.

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