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AeroVironment AVAV Advertising

Advertising at other companies

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The J.M. Smucker Company logo
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AeroVironment logo
AeroVironmentAVAV
$104K-9.0%
EAT
Brinker InternationalEAT
$36.65M+12.6%

Other financials

Income statement

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Revenue$641.6M+133%
Gross profit$202.6M+102%
Operating income$56.9M+312%
Net income$63.2M+279%
EPS (diluted)$1.25+112%

Balance sheet

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Cash & equivalents$377.3M+823%
Total debt$106.6M+65.7%
Total equity$574.5M-4.2%
Total assets$5.7B+410%

Cash flow

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Operating cash flow$173.8M+65,948%
CapEx-$46.1M-640%
Free cash flow$127.8M+1,554%

Valuation

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Market cap$8.51B-34.9%
Enterprise value$8.23B-37.7%
P/S4.3×-7.7×

Profitability

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Gross margin25.3%-13.5pp
Operating margin-11.2%-16.2pp
Net margin-9%-14.3pp
FCF margin-4.7%+6.6pp

Returns & leverage

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Return on equity-24.8%—
Debt / equity0.3×-0.1×
Current ratio4.3×+0.8×

Where this comes from

Reported directly by AeroVironment in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The source filing: AeroVironment’s 10-K, filed June 25, 2025.

Filed
Jun 25, 2025
Fiscal year
FY2025
Accession
0001558370-25-008838

Advertising costs are expensed as incurred. Advertising expenses included in SG&A expenses were $416,000, $457,000 and $494,000 for the years ended April 30, 2025, 2024 and 2023, respectively.

Item 8. Financial Statements and Supplementary Data.

FAQ

What is AeroVironment's advertising?
AeroVironment (AVAV) reported advertising of $104K in Q1 2025.
How has AeroVironment's advertising changed year-over-year?
AeroVironment's advertising decreased by 9.0% year-over-year, from $114.25K to $104K.
What is the long-term trend for AeroVironment's advertising?
Over 3 years (2022 to 2025), AeroVironment's advertising has grown at a -2.7% compound annual growth rate (CAGR), from $451K to $416K.
What does advertising mean?
The total expenditure dedicated to advertising, marketing, and promotional activities intended to increase brand awareness or product demand. This represents discretionary spending aimed at driving future sales growth. It is a key component of the company's customer acquisition strategy.

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