What is Capital Bancorp's opensky™ — advertising?

Capital Bancorp (CBNK) reported opensky™ — advertising of $592K in Q1 2026.

How has Capital Bancorp's opensky™ — advertising changed year-over-year?

Capital Bancorp's opensky™ — advertising decreased by 32.3% year-over-year, from $874K to $592K.

What does opensky™ — advertising mean?

Measures the marketing and promotional spend specifically allocated to drive customer acquisition and brand awareness for the OpenSky division. This metric is critical for evaluating the cost of customer acquisition and the effectiveness of growth-oriented marketing campaigns.

Capital Bancorp CBNK OpenSky™ — Advertising

Other segment segments

Commercial Bank

$718K0.0%

CBHL

$96K+15.7%

Windsor Advantage™

$60K-42.3%

Similar metrics at other companies

CARGAdvertising

$45.75M+13.9%

CCBGAdvertising

$797.5K+2.5%

CVCOAdvertising

$1.33M+15.2%

SEDGAdvertising

$2.57M-14.5%

CSGPSales & Marketing

$421M+14.1%

IBCPAdvertising

$1.21M+40.5%

Other financials

Income statement

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Revenue$62.8M+7.1%

Operating income-$923.0K+8.4%

Net income$12.0M-13.7%

EPS (diluted)$0.73-11.0%

Balance sheet

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Cash & equivalents$399.3M+35.8%

Total debt$7.6M+38.0%

Total equity$408.9M+10.6%

Total assets$3.8B+13.7%

Cash flow

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Operating cash flow$21.8M-3.6%

CapEx$643.0K+231%

Free cash flow$21.1M-5.6%

Valuation

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Market cap$563.89M+8.2%

Enterprise value$172.15M-26.0%

P/E10.2×-3.4×

P/S2.3×-0.3×

Profitability

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Operating margin-1.6%-0.4pp

Net margin22.2%+3.3pp

FCF margin28.4%-0.5pp

Returns & leverage

See full

Return on equity14.2%+2.0pp

Debt / equity0×0.0×

Where this comes from

Reported directly by Capital Bancorp in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Capital Bancorp’s 10-Q, filed May 8, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Capital Bancorp's opensky™ — advertising?: Capital Bancorp (CBNK) reported opensky™ — advertising of $592K in Q1 2026.
How has Capital Bancorp's opensky™ — advertising changed year-over-year?: Capital Bancorp's opensky™ — advertising decreased by 32.3% year-over-year, from $874K to $592K.
What does opensky™ — advertising mean?: Measures the marketing and promotional spend specifically allocated to drive customer acquisition and brand awareness for the OpenSky division. This metric is critical for evaluating the cost of customer acquisition and the effectiveness of growth-oriented marketing campaigns.