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Red River Bancshares, Inc. logo
Red River Bancshares, Inc.RRBI
$324K+13.3%
FDS
Fifth District BancorpFDSB
$47K+88.0%
SMB
SmartFinancialSMBK
$408K+4.6%

Other financials

Income statement

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Revenue$401.4M+6.9%
Net income$127.0M+11.8%
EPS (diluted)$1.55+17.4%

Balance sheet

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Cash & equivalents$572.0M+11.6%
Total debt$1.9B+36.4%
Total equity$4.4B+1.8%
Total assets$36.3B+3.2%

Cash flow

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Operating cash flow$151.3M+20.3%
CapEx$860.0K-77.4%
Free cash flow$150.4M+23.3%

Valuation

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Market cap$6.21B+25.8%
Enterprise value$7.53B+29.6%
P/E14.5×+4.0×
P/S4.2×+0.9×

Profitability

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Net margin29.1%-2.9pp
FCF margin38.1%-0.6pp

Returns & leverage

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Return on equity9.7%-1.7pp
Debt / equity0.4×+0.1×

Where this comes from

Reported directly by Hancock Whitney Corporation in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The source filing: Hancock Whitney Corporation’s 10-Q, filed August 7, 2026.

Filed
Aug 6, 2026, 8:00 PM EDT
Fiscal quarter
Q2 FY2026
Calendar quarter
Q2 2026
Accession
0001193125-26-338672
($ in thousands)Three Months Ended / June 30, 2026Three Months Ended / June 30, 2025Six Months Ended / June 30, 2026Six Months Ended / June 30, 2025
Corporate value and franchise taxes and other non-income taxes$4,545$4,733$8,961$9,036
Entertainment and contributions3,4773,3477,6956,734
Advertising4,3252,9888,5116,003
Telecommunications and postage2,6672,5705,3095,011
Travel expense2,2311,8913,8663,123
Tax credit investment amortization8901,0681,7932,136
Printing and supplies1,1451,2692,1302,171
Net other retirement expense(5,647)(3,907)(10,958)(7,791)

Item 1. Financial Statements

FAQ

What is Hancock Whitney Corporation's advertising?
Hancock Whitney Corporation (HWC) reported advertising of $4.33M in Q2 2026.
How has Hancock Whitney Corporation's advertising changed year-over-year?
Hancock Whitney Corporation's advertising increased by 44.7% year-over-year, from $2.99M to $4.33M.
What does advertising mean?
Advertising and promotional expense

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