Business Segments · Advertising, marketing, and promotion expenses
UGG — Advertising, marketing, and promotion expenses
Deckers Outdoor Corporation UGG — Advertising, marketing, and promotion expenses decreased by 55.0% to $43.46M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 21.1%, from $35.90M to $43.46M. Over 3 years (FY 2023 to FY 2026), UGG — Advertising, marketing, and promotion expenses shows an upward trend with a 23.4% CAGR.
Analysis
StatementSegment
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ1 2023
Last reportedQ4 2026May 22, 2026
Rolls up toSales & Marketing
How to read this metric
Higher spending is often a strategic choice to fuel growth, but should ideally result in a proportional increase in sales.
Detailed definition
Expenditures dedicated to building brand awareness, driving customer acquisition, and supporting product launches for th...
Peer comparison
Commonly tracked as a percentage of sales; peers in the fashion industry typically spend 5-15% of revenue on marketing.
Metric ID:
deck_segment_ugg_advertising_marketing_and_promotion_expensesHistorical Data
16 periods
| Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | Q2 '26 | Q3 '26 | Q4 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $28.66M | $28.66M | $28.66M | $28.66M | $37.20M | $37.20M | $37.20M | $37.20M | $15.86M | $47.59M | $81.54M | $35.90M | $19.57M | $55.70M | $96.67M | $43.46M |
| QoQ Change | — | +0.0% | +0.0% | +0.0% | +29.8% | +0.0% | +0.0% | +0.0% | -57.4% | +200.1% | +71.3% | -56.0% | -45.5% | +184.7% | +73.5% | -55.0% |
| YoY Change | — | — | — | — | +29.8% | +29.8% | +29.8% | +29.8% | -57.4% | +27.9% | +119.2% | -3.5% | +23.4% | +17.0% | +18.6% | +21.1% |
Range$15.86M – $96.67M
CAGR+11.7%
Avg YoY Growth+23.8%
Median YoY Growth+25.7%
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Frequently Asked Questions
- What is Deckers Outdoor Corporation's ugg — advertising, marketing, and promotion expenses?
- Deckers Outdoor Corporation (DECK) reported ugg — advertising, marketing, and promotion expenses of $43.46M in Q1 2026.
- How has Deckers Outdoor Corporation's ugg — advertising, marketing, and promotion expenses changed year-over-year?
- Deckers Outdoor Corporation's ugg — advertising, marketing, and promotion expenses increased by 21.1% year-over-year, from $35.90M to $43.46M.
- What is the long-term trend for Deckers Outdoor Corporation's ugg — advertising, marketing, and promotion expenses?
- Over 3 years (2023 to 2026), Deckers Outdoor Corporation's ugg — advertising, marketing, and promotion expenses has grown at a 23.4% compound annual growth rate (CAGR), from $114.65M to $215.40M.
- What does ugg — advertising, marketing, and promotion expenses mean?
- The amount spent on marketing and advertising to promote the UGG brand.