Deckers Outdoor Corporation DECK UGG — Advertising, marketing, and promotion expenses
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Similar metrics at other companies
Other financials
Where this comes from
Reported directly by Deckers Outdoor Corporation in its filing.
Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.
The official record: Deckers Outdoor Corporation’s 10-K, filed May 22, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Deckers Outdoor Corporation's UGG — advertising, marketing, and promotion expenses?
- Deckers Outdoor Corporation (DECK) reported UGG — advertising, marketing, and promotion expenses of $43.46M in Q1 2026.
- How has Deckers Outdoor Corporation's UGG — advertising, marketing, and promotion expenses changed year-over-year?
- Deckers Outdoor Corporation's UGG — advertising, marketing, and promotion expenses increased by 21.1% year-over-year, from $35.9M to $43.46M.
- What is the long-term trend for Deckers Outdoor Corporation's UGG — advertising, marketing, and promotion expenses?
- Over 3 years (2023 to 2026), Deckers Outdoor Corporation's UGG — advertising, marketing, and promotion expenses has grown at a 23.4% compound annual growth rate (CAGR), from $114.65M to $215.4M.
- What does UGG — advertising, marketing, and promotion expenses mean?
- Expenditures dedicated to building brand awareness, driving customer acquisition, and supporting product launches for the UGG segment. This includes digital marketing, influencer partnerships, and traditional media campaigns. It is a critical investment for maintaining the brand's market position and driving top-line growth.