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Central Pacific Financial CPF Advertising

Advertising at other companies

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$2.15M-13.6%

Other financials

Income statement

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Revenue$72.9M+6.0%
Net income$20.7M+16.7%
EPS (diluted)$0.78+20.0%

Balance sheet

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Total debt$101.6M-37.4%
Total equity$593.9M+6.5%
Total assets$7.5B+1.2%

Cash flow

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Operating cash flow$18.3M-10.3%
CapEx$1.1M+19.9%
Free cash flow$17.3M-11.7%

Valuation

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Market cap$970.18M+40.0%
P/E12.1×+0.2×
P/S3.3×+0.6×

Profitability

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Net margin27.1%+4.5pp
FCF margin30.3%-1.2pp

Returns & leverage

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Return on equity14%+3.0pp
Debt / equity0.2×-0.1×

Where this comes from

Reported directly by Central Pacific Financial in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Central Pacific Financial’s 10-Q, filed April 29, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Central Pacific Financial's advertising?
Central Pacific Financial (CPF) reported advertising of $997K in Q1 2026.
How has Central Pacific Financial's advertising changed year-over-year?
Central Pacific Financial's advertising increased by 12.4% year-over-year, from $887K to $997K.
What is the long-term trend for Central Pacific Financial's advertising?
Over 4 years (2021 to 2025), Central Pacific Financial's advertising has grown at a -11.4% compound annual growth rate (CAGR), from $5.5M to $3.39M.
What does advertising mean?
This represents the total expenditure on marketing, promotional campaigns, and brand awareness initiatives designed to acquire new customers or retain existing ones. It is a critical driver of growth and market share, reflecting the bank's strategic investment in its competitive positioning.