Playtika Holding Corp. PLTK Advertising
Advertising at other companies
Other financials
Where this comes from
Reported directly by Playtika Holding Corp. in its filing.
Tagged under the XBRL concept us-gaap:AdvertisingExpense.
The official record: Playtika Holding Corp.’s 10-K, filed February 26, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Playtika Holding Corp.'s advertising?
- Playtika Holding Corp. (PLTK) reported advertising of $190.2M in Q4 2025.
- How has Playtika Holding Corp.'s advertising changed year-over-year?
- Playtika Holding Corp.'s advertising increased by 34.9% year-over-year, from $140.95M to $190.2M.
- What is the long-term trend for Playtika Holding Corp.'s advertising?
- Over 4 years (2021 to 2025), Playtika Holding Corp.'s advertising has grown at a 13.5% compound annual growth rate (CAGR), from $457.8M to $760.8M.
- What does advertising mean?
- The total expenditure incurred for marketing, promotional campaigns, and user acquisition activities designed to drive revenue and brand awareness. This is a critical driver of growth for digital-first businesses that rely on continuous user engagement.