Flutter Entertainment FLUT Advertising
Advertising at other companies
Other financials
Where this comes from
Reported directly by Flutter Entertainment in its filing.
Tagged under the XBRL concept us-gaap:AdvertisingExpense.
The source filing: Flutter Entertainment’s 10-K, filed February 26, 2026.
- Filed
- Feb 26, 2026, 4:14 PM EST
- Fiscal year
- FY2025
- Accession
- 0001635327-26-000005
Sales and Marketing Expenses— Sales and marketing expenses consist primarily of expenses associated with advertising, sponsorships, market research, promotional activities, amortization of trademarks and customer relations, and the compensation of sales and marketing personnel, including share-based compensation expenses. Advertising costs are expensed as incurred and are included in sales and marketing expenses in the Group’s Consolidated Statements of Comprehensive Income (Loss). During the years ended December 31, 2025, 2024 and 2023, advertising costs were $2,053 million, $1,966 million and $1,703 million, respectively.
Item 8. Financial Statements and Supplementary Data
FAQ
- What is Flutter Entertainment's advertising?
- Flutter Entertainment (FLUT) reported advertising of $513.25M in Q4 2025.
- How has Flutter Entertainment's advertising changed year-over-year?
- Flutter Entertainment's advertising increased by 4.4% year-over-year, from $491.5M to $513.25M.
- What is the long-term trend for Flutter Entertainment's advertising?
- Over 3 years (2022 to 2025), Flutter Entertainment's advertising has grown at a 8.1% compound annual growth rate (CAGR), from $1.63B to $2.05B.
- What does advertising mean?
- Total expenditures related to marketing, brand promotion, and customer acquisition campaigns. This is a critical driver of revenue growth in consumer-facing industries, particularly in high-competition digital markets.
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