Operating Expenses
Advertising
Flutter Entertainment Advertising remained flat by 0.0% to $513.25M in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 4.4%, from $491.5M to $513.25M. Over 3 years (FY 2022 to FY 2025), Advertising shows an upward trend with a 8.1% CAGR.
Analysis
StatementIncome Statement
SectionOperating Expenses
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ1 2022
Last reportedQ4 2025Feb 26, 2026
How to read this metric
Higher spending is often necessary to drive top-line growth, but excessive spending relative to revenue may indicate diminishing returns or inefficient customer acquisition.
Detailed definition
Total expenditures related to marketing, brand promotion, and customer acquisition campaigns. This is a critical driver...
Peer comparison
Standard operating expense line item for consumer-facing and digital platform companies.
Metric ID:
advertisingHistorical Data
4 years
| FY'22 | FY'23 | FY'24 | FY'25 | |
|---|---|---|---|---|
| Value | $1.63B | $1.7B | $1.97B | $2.05B |
| YoY Change | — | +4.7% | +15.4% | +4.4% |
Range$1.63B – $2.05B
CAGR+8.1%
Avg YoY Growth+8.2%
Median YoY Growth+4.7%
Current Streak3+ years growth
Advertising at Other Companies
Frequently Asked Questions
- What is Flutter Entertainment's advertising?
- Flutter Entertainment (FLUT) reported advertising of $513.25M in Q4 2025.
- How has Flutter Entertainment's advertising changed year-over-year?
- Flutter Entertainment's advertising increased by 4.4% year-over-year, from $491.5M to $513.25M.
- What is the long-term trend for Flutter Entertainment's advertising?
- Over 3 years (2022 to 2025), Flutter Entertainment's advertising has grown at a 8.1% compound annual growth rate (CAGR), from $1.63B to $2.05B.
- What does advertising mean?
- Total money spent on marketing and advertising to attract and retain customers.