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Accenture ACN Advertising

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Other financials

Income statement

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Revenue$18.7B+5.6%
Gross profit$6.1B+5.3%
Operating income$3.2B+6.5%
Net income$2.3B+6.4%
EPS (diluted)$3.80+8.9%

Balance sheet

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Cash & equivalents$10.2B+5.5%
Total debt$8.4B+2.7%
Total equity$31.9B+4.4%
Total assets$68.8B+8.6%

Cash flow

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Operating cash flow$3.8B+2.8%
CapEx$186.2M+10.1%
Free cash flow$3.6B+2.4%

Valuation

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Market cap$89.95B-47.9%
Enterprise value$88.17B-48.5%
P/E11.6×-10.2×
P/S1.2×-1.3×

Profitability

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Gross margin32%-0.1pp
Operating margin14.5%-0.9pp
Net margin10.7%-1.0pp
FCF margin17.2%+2.3pp

Returns & leverage

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Return on equity24.9%-2.3pp
Debt / equity0.3×0.0×
Current ratio1.3×-0.1×

Where this comes from

Reported directly by Accenture in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Accenture’s 10-K, filed October 10, 2025, on SEC EDGAR. View the filing →

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Questions, answered.

What is Accenture's advertising?
Accenture (ACN) reported advertising of $19.63M in Q2 2025.
How has Accenture's advertising changed year-over-year?
Accenture's advertising decreased by 24.9% year-over-year, from $26.13M to $19.63M.
What is the long-term trend for Accenture's advertising?
Over 4 years (2021 to 2025), Accenture's advertising has grown at a -17.8% compound annual growth rate (CAGR), from $171.88M to $78.52M.
What does advertising mean?
This represents the total expenditure on marketing, branding, and promotional activities aimed at acquiring new clients or enhancing market presence. It reflects the company's investment in its brand equity and sales pipeline. Investors monitor this to assess the cost of customer acquisition relative to revenue growth.