Nike
NIKE is the world's leading designer, marketer, and distributor of authentic athletic footwear, apparel, equipment, and accessories for a wide variety of sports and fitness activities. The company leverages a global supply chain and a multi-channel distribution strategy to deliver innovative performance products and streetwear under its iconic brand portfolio. Its core value proposition centers on product innovation, deep consumer connections through digital platforms, and a robust retail presence.
Financials
Based on Q3 2026 filing
Revenue
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Footwear
primaryThe design and sale of athletic and casual shoes for specific sports use and lifestyle wear. This is the company's largest product category and a primary driver of global brand recognition.
NIKE Brand Footwear, Jordan Brand Footwear, Chuck Taylor, All Star, One Star, Star Chevron, Jack Purcell
Athletes, Casual consumers, Wholesale retailers, Direct-to-consumer
Apparel
majorHigh-performance and lifestyle clothing featuring technical innovations and licensed sports team logos. These products are often marketed in collections alongside footwear for specific athletic uses.
NIKE Brand Apparel, Jordan Brand Apparel, Converse Apparel, Licensed team jerseys
Sports teams, Individual athletes, Lifestyle consumers, Wholesale accounts
Equipment and Accessories
moderateA diverse line of performance gear and accessories designed for sports activities, ranging from protective equipment to digital fitness devices.
Bags, Socks, Sport balls, Eyewear, Timepieces, Digital devices, Bats, Gloves, Protective equipment
Athletes, Fitness enthusiasts, Specialty sporting goods retailers
Segment Financials
TOTAL NIKE BRAND — Operating overhead expense
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Competitive Position
NIKE is the largest seller of athletic footwear and apparel in the world, maintaining a dominant market share through continuous innovation and high-impact marketing.
Geographies
North America, Europe, Middle East, Africa, Greater China, Asia Pacific, Latin America
Customer Segments
Retail consumers, Wholesale distributors, Professional athletes, Collegiate sports programs
Upstream Dependencies
Independent manufacturing contractors, Raw material suppliers (textiles, rubber, plastics), Logistics and shipping providers
Downstream Customers
Footwear specialty stores, Sporting goods stores, Department stores, Independent distributors, End consumers via NIKE Direct
Competitors & Partners
Competitors
Similar Companies
Partners
Subsidiaries
Converse Inc.
Wholly-owned subsidiary focused on casual sneakers and apparel
Air Manufacturing Innovation
Wholly-owned subsidiary manufacturing plastic products and cushioning components
Nike FAQ
Common questions about Nike
NIKE is the world's leading designer, marketer, and distributor of authentic athletic footwear, apparel, equipment, and accessories for a wide variety of sports and fitness activities. The company leverages a global supply chain and a multi-channel distribution strategy to deliver innovative performance products and streetwear under its iconic brand portfolio. Its core value proposition centers on product innovation, deep consumer connections through digital platforms, and a robust retail presence.
Nike (NKE) has a market capitalization of $66.2B and trades on NYSE.
Nike generated $46.5B in trailing twelve-month revenue with net income of $2.3B, representing a net margin of 4.8%. Gross margin stands at 40.8%, with free cash flow of $1.0B. These figures are based on the Q1 2026 filing.
Nike's key competitors include Lululemon Athletica Inc., Deckers Outdoor Corporation, Under Armour, Inc., and others. These companies compete in similar markets and product categories.
Nike has approximately 83,700 employees.