Business Segments · Revenue
NIKE Brand — Revenue
Nike NIKE Brand — Revenue decreased by 9.2% to $11.01B in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 1.1%, from $10.89B to $11.01B. Over 3 years (FY 2022 to FY 2025), NIKE Brand — Revenue shows relatively stable performance with a 0.2% CAGR. This decline may warrant attention — for this metric, higher values are generally preferred.
Analysis
StatementSegment
CategoryGrowth
SignalHigher is better
VolatilityModerate
First reportedQ2 2014
Last reportedQ4 2025
Rolls up toTotal Revenue
How to read this metric
An increase indicates strong brand momentum and market share growth, while a decrease suggests weakening consumer demand or competitive pressure.
Detailed definition
This represents the total gross sales generated by the primary brand segment, excluding other subsidiary brands. It refl...
Peer comparison
Comparable to primary segment revenue reporting in other global consumer apparel and footwear conglomerates.
Metric ID:
nke_segment_total_nike_brand_revenuesHistorical Data
19 periods
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $11.64B | $10.82B | $10.32B | $11.66B | $12.05B | $12.72B | $11.77B | $12.23B | $12.35B | $12.87B | $11.95B | $12.15B | $11.11B | $11.95B | $10.89B | $10.76B | $11.36B | $12.12B | $11.01B |
| QoQ Change | — | -7.1% | -4.6% | +12.9% | +3.4% | +5.6% | -7.5% | +3.9% | +1.0% | +4.2% | -7.2% | +1.7% | -8.5% | +7.6% | -8.9% | -1.2% | +5.6% | +6.7% | -9.2% |
| YoY Change | — | — | — | — | +3.5% | +17.6% | +14.0% | +4.9% | +2.5% | +1.2% | +1.5% | -0.6% | -10.1% | -7.2% | -8.9% | -11.4% | +2.3% | +1.5% | +1.1% |
Range$10.32B – $12.87B
CAGR-1.2%
Avg YoY Growth+0.8%
Median YoY Growth+1.5%
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Frequently Asked Questions
- What is Nike's nike brand — revenue?
- Nike (NKE) reported nike brand — revenue of $11.01B in Q4 2025.
- How has Nike's nike brand — revenue changed year-over-year?
- Nike's nike brand — revenue increased by 1.1% year-over-year, from $10.89B to $11.01B.
- What is the long-term trend for Nike's nike brand — revenue?
- Over 3 years (2022 to 2025), Nike's nike brand — revenue has grown at a 0.2% compound annual growth rate (CAGR), from $44.44B to $44.71B.
- What does nike brand — revenue mean?
- The total sales revenue generated specifically by the company's core brand.