Constellation Brands STZ Beer — Marketing
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Where this comes from
Reported directly by Constellation Brands in its filing.
Tagged under the XBRL concept us-gaap:MarketingExpense.
The official record: Constellation Brands’s 10-Q, filed July 1, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Constellation Brands's beer — marketing?
- Constellation Brands (STZ) reported beer — marketing of -$205.7M in Q1 2026.
- How has Constellation Brands's beer — marketing changed year-over-year?
- Constellation Brands's beer — marketing decreased by 2.6% year-over-year, from -$200.5M to -$205.7M.
- What is the long-term trend for Constellation Brands's beer — marketing?
- Over 3 years (2023 to 2026), Constellation Brands's beer — marketing has grown at a 4.6% compound annual growth rate (CAGR), from -$676.8M to -$774.9M.
- What does beer — marketing mean?
- Expenditures related to advertising, brand promotion, and consumer engagement activities for the beer segment. These costs are intended to drive brand awareness and sustain long-term market demand.