What is Airbnb's sales & marketing?

Airbnb (ABNB) reported sales & marketing of $751M in Q1 2026.

How has Airbnb's sales & marketing changed year-over-year?

Airbnb's sales & marketing increased by 33.4% year-over-year, from $563M to $751M.

What is the long-term trend for Airbnb's sales & marketing?

Over 4 years (2021 to 2025), Airbnb's sales & marketing has grown at a 21.5% compound annual growth rate (CAGR), from $1.19B to $2.59B.

What does sales & marketing mean?

Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.

Airbnb ABNB Sales & Marketing

Sales & Marketing at other companies

Marcus CorporationMCS

$5.74M+9.4%

Expedia Group, Inc.EXPE

$1.86B+5.6%

Travel + LeisureTNL

$142M+14.5%

TripAdvisorTRIP

$177.6M+3.5%

Segments

By segment

See full

Reportable Segment$506M+32.5%

Other financials

Income statement

See full

Revenue$2.7B+17.9%

Gross profit$2.1B+18.7%

Operating income$86.0M+126%

Net income$160.0M+3.9%

EPS (diluted)$0.26+8.3%

Balance sheet

See full

Cash & equivalents$17.6B+5.0%

Total debt$2.5B+11.1%

Total equity$7.6B-3.8%

Total assets$26.8B+7.1%

Cash flow

See full

Operating cash flow$1.7B-4.5%

CapEx$15.0M+150%

Free cash flow$1.3B+36.7%

Valuation

See full

Market cap$86.39B+6.1%

Enterprise value$71.34B+9.4%

P/E34.3×+3.3×

P/S6.8×-0.2×

Profitability

See full

Gross margin82.9%-0.1pp

Operating margin20.5%-1.7pp

Net margin19.9%-2.7pp

FCF margin44.2%+2.8pp

Returns & leverage

See full

Return on equity32.3%+0.3pp

Debt / equity0.3×0.0×

Current ratio1.4×+0.2×

Where this comes from

Reported directly by Airbnb in its filing.

Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.

The official record: Airbnb’s 10-Q, filed May 7, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Airbnb's sales & marketing?: Airbnb (ABNB) reported sales & marketing of $751M in Q1 2026.
How has Airbnb's sales & marketing changed year-over-year?: Airbnb's sales & marketing increased by 33.4% year-over-year, from $563M to $751M.
What is the long-term trend for Airbnb's sales & marketing?: Over 4 years (2021 to 2025), Airbnb's sales & marketing has grown at a 21.5% compound annual growth rate (CAGR), from $1.19B to $2.59B.
What does sales & marketing mean?: Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.