Operating Expenses
Sales & Marketing
Airbnb Sales & Marketing increased by 8.1% to $751.00M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 33.4%, from $563.00M to $751.00M. Over 4 years (FY 2021 to FY 2025), Sales & Marketing shows an upward trend with a 21.5% CAGR.
Analysis
StatementIncome Statement
SectionOperating Expenses
CategoryEfficiency
SignalContext dependent
VolatilityModerate
First reportedQ4 2013
Last reportedQ4 2025
How to read this metric
An increase may signal an aggressive growth strategy, while a decrease might indicate cost-cutting or reduced market investment.
Detailed definition
Selling and marketing expenses include costs associated with advertising, sales force compensation, and promotional acti...
Peer comparison
Common operating expense category; analyzed as a percentage of revenue to gauge marketing efficiency.
Metric ID:
selling_and_marketingHistorical Data
20 periods
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $315.32M | $290.86M | $351.03M | $344.62M | $379.88M | $383.17M | $408.34M | $450.00M | $486.00M | $403.00M | $424.00M | $514.00M | $573.00M | $514.00M | $547.00M | $563.00M | $691.00M | $639.00M | $695.00M | $751.00M |
| QoQ Change | — | -7.8% | +20.7% | -1.8% | +10.2% | +0.9% | +6.6% | +10.2% | +8.0% | -17.1% | +5.2% | +21.2% | +11.5% | -10.3% | +6.4% | +2.9% | +22.7% | -7.5% | +8.8% | +8.1% |
| YoY Change | — | — | — | — | +20.5% | +31.7% | +16.3% | +30.6% | +27.9% | +5.2% | +3.8% | +14.2% | +17.9% | +27.5% | +29.0% | +9.5% | +20.6% | +24.3% | +27.1% | +33.4% |
Range$290.86M – $751.00M
CAGR+20.0%
Avg YoY Growth+21.2%
Median YoY Growth+22.5%
Current Streak2 quarters growth
Business Segments
| Segment | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 |
|---|---|---|---|---|---|
| Reportable Segment | $382.00M | $468.00M | $407.00M | $447.00M | $506.00M |
| Total | $563.00M | $691.00M | $639.00M | $695.00M | $751.00M |
Sales & Marketing at Other Companies
Frequently Asked Questions
- What is Airbnb's sales & marketing?
- Airbnb (ABNB) reported sales & marketing of $751.00M in Q1 2026.
- How has Airbnb's sales & marketing changed year-over-year?
- Airbnb's sales & marketing increased by 33.4% year-over-year, from $563.00M to $751.00M.
- What is the long-term trend for Airbnb's sales & marketing?
- Over 4 years (2021 to 2025), Airbnb's sales & marketing has grown at a 21.5% compound annual growth rate (CAGR), from $1.19B to $2.59B.
- What does sales & marketing mean?
- Costs related to promoting products and acquiring or retaining customers.