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Airbnb ABNB Business Segments — Marketing
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Where this comes from
Reported directly by Airbnb in its filing.
Tagged under the XBRL concept us-gaap:MarketingExpense.
The source filing: Airbnb’s 10-Q, filed August 6, 2026.
- Filed
- Aug 6, 2026, 4:04 PM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0001559720-26-000027
| Line item | Three Months Ended June 30, 2025 | Three Months Ended June 30, 2026 | Six Months Ended June 30, 2025 | Six Months Ended June 30, 2026 |
|---|---|---|---|---|
| Less: | ||||
| Merchant fees and chargebacks | 436 | 517 | 835 | 991 |
| Salaries and benefits | 482 | 591 | 989 | 1,178 |
| Marketing | 468 | 600 | 850 | 1,106 |
| Stock-based compensation expense | 424 | 487 | 782 | 897 |
| Professional and third-party services(1) | 320 | 299 | 580 | 581 |
| Non-income taxes | 50 | 22 | 107 | 70 |
| Other items(2) | 304 | 334 | 575 | 619 |
Item 1. Condensed Consolidated Financial Statements
FAQ
- What is Airbnb's business segments — marketing?
- Airbnb (ABNB) reported business segments — marketing of $600M in Q2 2026.
- How has Airbnb's business segments — marketing changed year-over-year?
- Airbnb's business segments — marketing increased by 28.2% year-over-year, from $468M to $600M.
- What is the long-term trend for Airbnb's business segments — marketing?
- Over 3 years (2022 to 2025), Airbnb's business segments — marketing has grown at a 19.4% compound annual growth rate (CAGR), from $1B to $1.7B.
- What does business segments — marketing mean?
- Expenditures related to advertising, brand awareness, and customer acquisition campaigns. This metric measures the investment required to drive traffic and maintain market share in a competitive landscape.
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