Tilly's TLYS Business Segments — Marketing
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Where this comes from
Reported directly by Tilly's in its filing.
Tagged under the XBRL concept us-gaap:MarketingExpense.
The official record: Tilly's’s 10-Q, filed June 4, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Tilly's's business segments — marketing?
- Tilly's (TLYS) reported business segments — marketing of $5.65M in Q1 2026.
- How has Tilly's's business segments — marketing changed year-over-year?
- Tilly's's business segments — marketing increased by 10.9% year-over-year, from $5.09M to $5.65M.
- What is the long-term trend for Tilly's's business segments — marketing?
- Over 3 years (2022 to 2025), Tilly's's business segments — marketing has grown at a 3.0% compound annual growth rate (CAGR), from $23.16M to $25.3M.
- What does business segments — marketing mean?
- Reflects expenditures dedicated to advertising, promotions, and brand awareness campaigns to drive customer traffic and sales. It is a key investment metric used to evaluate the effectiveness of customer acquisition strategies.