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Arlo Technologies ARLO Business Segments — Marketing expenditure

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Other financials

Income statement

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Revenue$150.4M+26.3%
Gross profit$72.7M+37.8%
Operating income$7.6M+621%
Net income$14.9M+1,882%
EPS (diluted)$0.13+1,400%

Balance sheet

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Cash & equivalents$152.6M+81.7%
Total debt$8.2M-61.3%
Total equity$159.4M+54.2%
Total assets$360.2M+21.5%

Cash flow

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Operating cash flow$27.9M-9.9%
CapEx$463.0K-83.5%
Free cash flow$27.4M-2.5%

Valuation

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Market cap$1.35B+50.4%
Enterprise value$1.2B+45.1%
P/E44×—
P/S2.4×+0.6×

Profitability

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Gross margin45.1%+7.0pp
Operating margin2.7%+1.6pp
Net margin5.5%+3.8pp
FCF margin13.8%+2.5pp

Returns & leverage

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Return on equity23.3%+15.8pp
Debt / equity0.1×-0.2×
Current ratio1.5×+0.1×

Where this comes from

Reported directly by Arlo Technologies in its filing.

Tagged under the XBRL concept us-gaap:MarketingExpense.

The official record: Arlo Technologies’s 10-Q, filed May 7, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Arlo Technologies's business segments — marketing expenditure?
Arlo Technologies (ARLO) reported business segments — marketing expenditure of $5.08M in Q1 2026.
How has Arlo Technologies's business segments — marketing expenditure changed year-over-year?
Arlo Technologies's business segments — marketing expenditure increased by 19.4% year-over-year, from $4.26M to $5.08M.
What is the long-term trend for Arlo Technologies's business segments — marketing expenditure?
Over 2 years (2023 to 2025), Arlo Technologies's business segments — marketing expenditure has grown at a 4.0% compound annual growth rate (CAGR), from $17.91M to $19.38M.
What does business segments — marketing expenditure mean?
This represents the costs incurred for advertising, promotional campaigns, and customer acquisition efforts aimed at driving demand for the segment's products and services. It is a critical indicator of the investment made to maintain or expand market share.