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WEBTOON Entertainment Inc. WBTN Business Segments — Marketing

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Other financials

Income statement

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Revenue$338.5M-2.8%
Gross profit$88.1M+1.0%
Operating income-$15.6M-77.7%
Net income-$15.2M-252%
EPS (diluted)-$0.11-267%

Balance sheet

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Cash & equivalents$583.1M+0.3%
Total debt$4.8M-82.7%
Total equity$1.2B-22.9%
Total assets$1.6B-20.9%

Cash flow

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Operating cash flow-$6.3M-210%
CapEx$1.6M-8.3%
Free cash flow-$7.9M—

Valuation

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Market cap$1.18B-1.5%
Enterprise value$599.55M-6.7%
P/S0.9×0.0×

Profitability

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Gross margin24.4%+0.3pp
Operating margin-3.8%-0.8pp
Net margin-25.1%-42.4pp
FCF margin-13.3%—

Returns & leverage

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Return on equity-25.7%-39.3pp
Debt / equity0×0.0×
Current ratio2.6×+0.1×

Where this comes from

Reported directly by WEBTOON Entertainment Inc. in its filing.

Tagged under the XBRL concept us-gaap:MarketingExpense.

The source filing: WEBTOON Entertainment Inc.’s 10-Q, filed August 10, 2026.

Filed
Aug 10, 2026, 4:43 PM EDT
Fiscal quarter
Q2 FY2026
Calendar quarter
Q2 2026
Accession
0001997859-26-000089
Line itemThree Months Ended / June 30, 2026Three Months Ended / June 30, 2025Six Months Ended / June 30, 2026Six Months Ended / June 30, 2025
Revenue$338,465$348,271$659,337$673,978
Cost of revenue250,329260,992488,153515,088
Marketing38,33631,07068,85662,613
General and administrative expenses - labor related26,95625,56953,47048,942
General and administrative expenses - non-labor related38,41239,40372,45782,732
Interest income(4,485)(4,910)(8,859)(10,023)
Interest expense172344
Loss(income) on equity method investment, net(988)(507)(542)62

Item 1. Unaudited Financial Statements.

FAQ

What is WEBTOON Entertainment Inc.'s business segments — marketing?
WEBTOON Entertainment Inc. (WBTN) reported business segments — marketing of $38.34M in Q2 2026.
How has WEBTOON Entertainment Inc.'s business segments — marketing changed year-over-year?
WEBTOON Entertainment Inc.'s business segments — marketing increased by 23.4% year-over-year, from $31.07M to $38.34M.
What is the long-term trend for WEBTOON Entertainment Inc.'s business segments — marketing?
Over 3 years (2022 to 2025), WEBTOON Entertainment Inc.'s business segments — marketing has grown at a -11.2% compound annual growth rate (CAGR), from $180M to $126.15M.
What does business segments — marketing mean?
Reflects the expenditures dedicated to user acquisition, brand awareness, and promotional campaigns within the specific business segment. Monitoring this helps evaluate the efficiency of customer acquisition costs relative to revenue growth.

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