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YETI Holdings, Inc. YETI Business Segments — Marketing
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Where this comes from
Reported directly by YETI Holdings, Inc. in its filing.
Tagged under the XBRL concept us-gaap:MarketingExpense.
The source filing: YETI Holdings, Inc.’s 10-Q, filed May 14, 2026.
- Filed
- May 14, 2026, 6:09 AM EDT
- Fiscal quarter
- Q1 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0001670592-26-000028
| Line item | Three Months Ended / April 4,2026 | Three Months Ended / March 29,2025 |
|---|---|---|
| Selling, general, and administrative expenses | ||
| Distribution and fulfillment | 64,383 | 59,674 |
| Compensation and benefits(2) | 53,432 | 49,855 |
| Marketing | 28,622 | 25,932 |
| General and administrative(3) | 42,285 | 36,510 |
| Depreciation and amortization | 8,875 | 8,080 |
| Product recall(4) | 176 | — |
| Total selling, general and administrative expenses | 197,773 | 180,051 |
Item 1. Financial Statements (Unaudited)
FAQ
- What is YETI Holdings, Inc.'s business segments — marketing?
- YETI Holdings, Inc. (YETI) reported business segments — marketing of $28.62M in Q1 2026.
- How has YETI Holdings, Inc.'s business segments — marketing changed year-over-year?
- YETI Holdings, Inc.'s business segments — marketing increased by 10.4% year-over-year, from $25.93M to $28.62M.
- What is the long-term trend for YETI Holdings, Inc.'s business segments — marketing?
- Over 3 years (2022 to 2025), YETI Holdings, Inc.'s business segments — marketing has grown at a 9.4% compound annual growth rate (CAGR), from $110.98M to $145.44M.
- What does business segments — marketing mean?
- Represents expenditures on advertising, brand promotion, and customer acquisition campaigns specifically allocated to the segment. This metric helps investors evaluate the return on investment for marketing spend and the segment's ability to maintain brand equity.
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