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YETI Holdings, Inc. YETI Business Segments — Marketing

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Other financials

Income statement

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Revenue$380.4M+8.3%
Gross profit$210.2M+4.2%
Operating income$12.4M-42.6%
Net income$9.9M-40.7%
EPS (diluted)$0.13-35.0%

Balance sheet

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Cash & equivalents$127.8M-50.7%
Total debt$224.6M+22.7%
Total equity$659.9M-13.7%
Total assets$1.2B-1.6%

Cash flow

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Operating cash flow-$32.6M+59.3%
CapEx$11.1M+24.9%
Free cash flow-$43.8M+50.9%

Valuation

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Market cap$3.63B+24.2%

Profitability

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Gross margin57%-1.2pp
Operating margin10.8%-2.3pp
Net margin8.4%-1.2pp
FCF margin13.6%+0.3pp

Returns & leverage

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Return on equity22.3%-2.7pp
Debt / equity0.3×+0.1×
Current ratio2.1×-0.5×

Where this comes from

Reported directly by YETI Holdings, Inc. in its filing.

Tagged under the XBRL concept us-gaap:MarketingExpense.

The official record: YETI Holdings, Inc.’s 10-Q, filed May 14, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is YETI Holdings, Inc.'s business segments — marketing?
YETI Holdings, Inc. (YETI) reported business segments — marketing of $28.62M in Q1 2026.
How has YETI Holdings, Inc.'s business segments — marketing changed year-over-year?
YETI Holdings, Inc.'s business segments — marketing increased by 10.4% year-over-year, from $25.93M to $28.62M.
What is the long-term trend for YETI Holdings, Inc.'s business segments — marketing?
Over 3 years (2022 to 2025), YETI Holdings, Inc.'s business segments — marketing has grown at a 9.4% compound annual growth rate (CAGR), from $110.98M to $145.44M.
What does business segments — marketing mean?
Represents expenditures on advertising, brand promotion, and customer acquisition campaigns specifically allocated to the segment. This metric helps investors evaluate the return on investment for marketing spend and the segment's ability to maintain brand equity.