Pegasystems PEGA Business Segments — Marketing

Similar metrics at other companies

ADTReportable Segment — Advertising costs

$21.74M+17.4%

DLBReportable Segment — Sales and marketing

$85.59M+8.8%

FULTReportable Segment — Marketing

$2.32M+3.7%

PRMBReportable Segment — Marketing expense

$43.3M-2.3%

PATHReportable Segment — Adjusted sales and marketing

$148.6M+11.6%

ABNBReportable Segment — Marketing

$506M+32.5%

Questions, answered.

What is Pegasystems's business segments — marketing?

Pegasystems (PEGA) reported business segments — marketing of $22.46M in Q1 2026.

How has Pegasystems's business segments — marketing changed year-over-year?

Pegasystems's business segments — marketing increased by 18.5% year-over-year, from $18.95M to $22.46M.

What is the long-term trend for Pegasystems's business segments — marketing?

Over 2 years (2023 to 2025), Pegasystems's business segments — marketing has grown at a 5.2% compound annual growth rate (CAGR), from $84.77M to $93.9M.

What does business segments — marketing mean?

This metric tracks the expenditures dedicated to marketing and demand generation activities specifically attributable to the reportable segment. It encompasses costs for advertising, brand awareness, and lead generation campaigns designed to drive market penetration. This figure is essential for assessing the segment's customer acquisition strategy and long-term brand investment.