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Pegasystems PEGA Business Segments — Marketing
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Where this comes from
Reported directly by Pegasystems in its filing.
Tagged under the XBRL concept us-gaap:MarketingExpense.
The source filing: Pegasystems’s 10-Q, filed July 21, 2026.
- Filed
- Jul 21, 2026, 4:09 PM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0001013857-26-000050
| (in thousands) | Three Months Ended June 30, 2026 | Three Months Ended June 30, 2025 | Six Months Ended June 30, 2026 | Six Months Ended June 30, 2025 |
|---|---|---|---|---|
| Total revenue | $420,716 | $384,512 | $850,689 | $860,145 |
| Total cost of revenue | 108,029 | 109,574 | 214,783 | 212,024 |
| Selling | 132,154 | 116,050 | 265,298 | 235,168 |
| Marketing | 33,254 | 31,081 | 55,713 | 50,032 |
| Research and development | 84,168 | 78,784 | 166,215 | 153,070 |
| General and administrative | 43,740 | 31,788 | 92,313 | 65,616 |
| Other segment items, net (1) | 858 | (8,012) | (1,851) | (7,322) |
| Provision for (benefit from) income taxes | 5,179 | (4,830) | 12,120 | 36,058 |
ITEM 1. FINANCIAL STATEMENTS
FAQ
- What is Pegasystems's business segments — marketing?
- Pegasystems (PEGA) reported business segments — marketing of $33.25M in Q2 2026.
- How has Pegasystems's business segments — marketing changed year-over-year?
- Pegasystems's business segments — marketing increased by 7.0% year-over-year, from $31.08M to $33.25M.
- What is the long-term trend for Pegasystems's business segments — marketing?
- Over 2 years (2023 to 2025), Pegasystems's business segments — marketing has grown at a 5.2% compound annual growth rate (CAGR), from $84.77M to $93.9M.
- What does business segments — marketing mean?
- This metric tracks the expenditures dedicated to marketing and demand generation activities specifically attributable to the reportable segment. It encompasses costs for advertising, brand awareness, and lead generation campaigns designed to drive market penetration. This figure is essential for assessing the segment's customer acquisition strategy and long-term brand investment.
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