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Fulton Financial FULT Reportable Segment — Marketing
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Where this comes from
Reported directly by Fulton Financial in its filing.
Tagged under the XBRL concept us-gaap:MarketingExpense.
The source filing: Fulton Financial’s 10-K, filed February 27, 2026.
- Filed
- Feb 27, 2026, 4:32 PM EST
- Fiscal year
- FY2025
- Accession
- 0000700564-26-000006
| (dollars in thousands, except per-share data) | 2025 | 2024 | 2023 |
|---|---|---|---|
| Intangible amortization | 22,462 | 17,830 | 2,944 |
| FDIC insurance | 20,178 | 23,829 | 25,565 |
| Equipment | 16,176 | 17,850 | 14,390 |
| Marketing | 9,288 | 8,958 | 9,004 |
| Professional fees | 5,493 | 10,857 | 8,392 |
| Acquisition-related expenses | 1,182 | 37,635 | — |
| Other | 80,386 | 62,184 | 69,281 |
| Total Non-Interest Expense | 791,829 | 819,791 | 679,207 |
Item 8. Financial Statements and Supplementary Data
FAQ
- What is Fulton Financial's reportable segment — marketing?
- Fulton Financial (FULT) reported reportable segment — marketing of $2.32M in Q4 2025.
- How has Fulton Financial's reportable segment — marketing changed year-over-year?
- Fulton Financial's reportable segment — marketing increased by 3.7% year-over-year, from $2.24M to $2.32M.
- What is the long-term trend for Fulton Financial's reportable segment — marketing?
- Over 3 years (2022 to 2025), Fulton Financial's reportable segment — marketing has grown at a 10.5% compound annual growth rate (CAGR), from $6.89M to $9.29M.
- What does reportable segment — marketing mean?
- Captures the total expenditures dedicated to advertising, brand promotion, and customer acquisition initiatives. Monitoring this metric helps assess the company's investment in growth and its ability to attract new clients in a competitive financial services market.
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