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Fulton Financial FULT Reportable Segment — Marketing

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Other financials

Income statement

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Revenue$331.9M+4.2%
Net income$94.8M+1.9%
EPS (diluted)$0.51+4.1%

Balance sheet

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Cash & equivalents$1.1B+3.1%
Total debt$1.9B-11.8%
Total equity$3.5B+7.1%
Total assets$32.2B+0.3%

Cash flow

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Operating cash flow$114.7M+16,216%
CapEx$1.5M-84.2%
Free cash flow$113.2M+1,408%

Valuation

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Market cap$4.38B+11.1%

Profitability

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Net margin29.7%+4.9pp
FCF margin30.6%+12.5pp

Returns & leverage

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Return on equity11.6%+1.0pp
Debt / equity0.6×-0.1×

Where this comes from

Reported directly by Fulton Financial in its filing.

Tagged under the XBRL concept us-gaap:MarketingExpense.

The official record: Fulton Financial’s 10-K, filed February 27, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Fulton Financial's reportable segment — marketing?
Fulton Financial (FULT) reported reportable segment — marketing of $2.32M in Q4 2025.
How has Fulton Financial's reportable segment — marketing changed year-over-year?
Fulton Financial's reportable segment — marketing increased by 3.7% year-over-year, from $2.24M to $2.32M.
What is the long-term trend for Fulton Financial's reportable segment — marketing?
Over 3 years (2022 to 2025), Fulton Financial's reportable segment — marketing has grown at a 10.5% compound annual growth rate (CAGR), from $6.89M to $9.29M.
What does reportable segment — marketing mean?
Captures the total expenditures dedicated to advertising, brand promotion, and customer acquisition initiatives. Monitoring this metric helps assess the company's investment in growth and its ability to attract new clients in a competitive financial services market.