Olaplex Holdings, Inc. OLPX Business Segments — Marketing expenses
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Where this comes from
Reported directly by Olaplex Holdings, Inc. in its filing.
Tagged under the XBRL concept us-gaap:MarketingExpense.
The official record: Olaplex Holdings, Inc.’s 10-Q, filed May 11, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Olaplex Holdings, Inc.'s business segments — marketing expenses?
- Olaplex Holdings, Inc. (OLPX) reported business segments — marketing expenses of $26.04M in Q1 2026.
- How has Olaplex Holdings, Inc.'s business segments — marketing expenses changed year-over-year?
- Olaplex Holdings, Inc.'s business segments — marketing expenses increased by 43.8% year-over-year, from $18.11M to $26.04M.
- What is the long-term trend for Olaplex Holdings, Inc.'s business segments — marketing expenses?
- Over 3 years (2022 to 2025), Olaplex Holdings, Inc.'s business segments — marketing expenses has grown at a 50.4% compound annual growth rate (CAGR), from $28.51M to $97.05M.
- What does business segments — marketing expenses mean?
- Captures the total investment in advertising, brand promotion, and customer acquisition activities specifically allocated to the reportable segment. This metric is critical for assessing the company's ability to drive brand awareness and customer loyalty in a competitive beauty market.