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Marcus Corporation MCS Sales & Marketing
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Where this comes from
Reported directly by Marcus Corporation in its filing.
Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.
The source filing: Marcus Corporation’s 10-Q, filed July 30, 2026.
- Filed
- Jul 30, 2026, 8:50 AM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0000062234-26-000041
| Line item | Three Months Ended / June 30,2026 | Three Months Ended / June 30,2025 | Six Months Ended / June 30,2026 | Six Months Ended / June 30,2025 |
|---|---|---|---|---|
| Rooms | 11,785 | 11,086 | 22,103 | 20,992 |
| Theatre concessions | 26,180 | 23,337 | 43,350 | 40,788 |
| Food and beverage | 16,697 | 15,656 | 31,753 | 30,285 |
| Advertising and marketing | 6,774 | 6,644 | 12,509 | 11,888 |
| Administrative | 23,691 | 22,972 | 49,002 | 47,688 |
| Depreciation and amortization | 17,350 | 17,603 | 35,185 | 35,441 |
| Rent | 6,358 | 6,354 | 12,545 | 12,571 |
| Property taxes | 4,055 | 4,328 | 8,337 | 8,737 |
Item 1. Consolidated Financial Statements (Unaudited):
FAQ
- What is Marcus Corporation's sales & marketing?
- Marcus Corporation (MCS) reported sales & marketing of $6.77M in Q2 2026.
- How has Marcus Corporation's sales & marketing changed year-over-year?
- Marcus Corporation's sales & marketing increased by 2.0% year-over-year, from $6.64M to $6.77M.
- What is the long-term trend for Marcus Corporation's sales & marketing?
- Over 4 years (2021 to 2025), Marcus Corporation's sales & marketing has grown at a 12.9% compound annual growth rate (CAGR), from $16.07M to $26.08M.
- What does sales & marketing mean?
- Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.
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