Operating Expenses
Sales & Marketing
Netflix Sales & Marketing decreased by 24.4% to $842.22M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 22.3%, from $688.37M to $842.22M. Over 4 years (FY 2021 to FY 2025), Sales & Marketing shows an upward trend with a 6.7% CAGR.
Analysis
StatementIncome Statement
SectionOperating Expenses
CategoryEfficiency
SignalContext dependent
VolatilityModerate
First reportedQ4 2013
Last reportedQ4 2025
How to read this metric
An increase may signal an aggressive growth strategy, while a decrease might indicate cost-cutting or reduced market investment.
Detailed definition
Selling and marketing expenses include costs associated with advertising, sales force compensation, and promotional acti...
Peer comparison
Common operating expense category; analyzed as a percentage of revenue to gauge marketing efficiency.
Metric ID:
selling_and_marketingHistorical Data
20 periods
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $603.97M | $635.95M | $792.71M | $555.98M | $574.96M | $567.95M | $831.61M | $555.36M | $627.17M | $558.74M | $916.62M | $654.34M | $644.08M | $642.93M | $976.20M | $688.37M | $713.27M | $786.30M | $1.11B | $842.22M |
| QoQ Change | — | +5.3% | +24.7% | -29.9% | +3.4% | -1.2% | +46.4% | -33.2% | +12.9% | -10.9% | +64.1% | -28.6% | -1.6% | -0.2% | +51.8% | -29.5% | +3.6% | +10.2% | +41.6% | -24.4% |
| YoY Change | — | — | — | — | -4.8% | -10.7% | +4.9% | -0.1% | +9.1% | -1.6% | +10.2% | +17.8% | +2.7% | +15.1% | +6.5% | +5.2% | +10.7% | +22.3% | +14.1% | +22.3% |
Range$555.36M – $1.11B
CAGR+7.3%
Avg YoY Growth+7.7%
Median YoY Growth+7.8%
Business Segments
| Segment | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 |
|---|---|---|---|---|---|
| Reportable Segment | $688.37M | $713.27M | $786.30M | $1.11B | $842.22M |
| Total | $688.37M | $713.27M | $786.30M | $1.11B | $842.22M |
Sales & Marketing at Other Companies
Frequently Asked Questions
- What is Netflix's sales & marketing?
- Netflix (NFLX) reported sales & marketing of $842.22M in Q1 2026.
- How has Netflix's sales & marketing changed year-over-year?
- Netflix's sales & marketing increased by 22.3% year-over-year, from $688.37M to $842.22M.
- What is the long-term trend for Netflix's sales & marketing?
- Over 4 years (2021 to 2025), Netflix's sales & marketing has grown at a 6.7% compound annual growth rate (CAGR), from $2.55B to $3.30B.
- What does sales & marketing mean?
- Costs related to promoting products and acquiring or retaining customers.