What is Netflix's sales & marketing?

Netflix (NFLX) reported sales & marketing of $842.22M in Q1 2026.

How has Netflix's sales & marketing changed year-over-year?

Netflix's sales & marketing increased by 22.3% year-over-year, from $688.37M to $842.22M.

What is the long-term trend for Netflix's sales & marketing?

Over 4 years (2021 to 2025), Netflix's sales & marketing has grown at a 6.7% compound annual growth rate (CAGR), from $2.55B to $3.3B.

What does sales & marketing mean?

Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.

Netflix NFLX Sales & Marketing

Sales & Marketing at other companies

Electronic ArtsEA

$254M+8.5%

AmazonAMZN

$10.31B+5.6%

ComcastCMCSA

$2.16B+4.5%

DJT

Trump Media & Technology GroupDJT

$691.2K+39.0%

Angel Studios, Inc.ANGX

$56.6M+12.0%

Alphabet Inc.GOOGL

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Segments

By segment

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Reportable Segment$842.22M+22.3%

Other financials

Income statement

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Revenue$12.2B+16.2%

Gross profit$6.4B+20.5%

Operating income$4.0B+18.2%

Net income$5.3B+82.8%

EPS (diluted)$1.23+86.4%

Balance sheet

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Cash & equivalents$12.3B+70.3%

Total debt$16.7B-3.9%

Total equity$31.1B+29.5%

Total assets$61.0B+17.1%

Cash flow

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Operating cash flow$5.3B+89.7%

CapEx$196.1M+52.9%

Free cash flow$5.1B+91.4%

Valuation

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Market cap$298.55B-43.0%

Enterprise value$303.03B-43.3%

P/E22.3×-34.2×

P/S6.4×-6.7×

Profitability

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Gross margin49%+2.1pp

Operating margin29.7%+2.0pp

Net margin28.5%+5.4pp

FCF margin25.4%+6.8pp

Returns & leverage

See full

Return on equity48.5%+7.7pp

Debt / equity0.5×-0.2×

Current ratio1.4×+0.2×

Where this comes from

Reported directly by Netflix in its filing.

Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.

The official record: Netflix’s 10-Q, filed April 17, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Netflix's sales & marketing?: Netflix (NFLX) reported sales & marketing of $842.22M in Q1 2026.
How has Netflix's sales & marketing changed year-over-year?: Netflix's sales & marketing increased by 22.3% year-over-year, from $688.37M to $842.22M.
What is the long-term trend for Netflix's sales & marketing?: Over 4 years (2021 to 2025), Netflix's sales & marketing has grown at a 6.7% compound annual growth rate (CAGR), from $2.55B to $3.3B.
What does sales & marketing mean?: Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.