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Comcast CMCSA Sales & Marketing

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Segments

By segment

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Media$404M+32.0%
Studios$373M-4.8%

Other financials

Income statement

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Revenue$31.5B+5.3%
Operating income$4.1B-26.9%
Net income$2.2B-35.6%
EPS (diluted)$0.60-32.6%

Balance sheet

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Cash & equivalents$9.5B+10.0%
Total debt$100.0B-5.6%
Total equity$88.3B+1.9%
Total assets$260.00B-2.9%

Cash flow

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Operating cash flow$6.9B-16.9%
CapEx$2.4B+4.4%
Free cash flow$4.5B-24.9%

Valuation

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Market cap$81.05B-37.1%
Enterprise value$171.53B-24.2%
P/E4.3×-3.9×
P/S0.7×-0.4×

Profitability

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Operating margin15.3%-3.4pp
Net margin15%+2.3pp
FCF margin16.3%+3.1pp

Returns & leverage

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Return on equity21.5%+2.9pp
Debt / equity1.1×-0.1×
Current ratio0.9×+0.2×

Where this comes from

Reported directly by Comcast in its filing.

Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.

The official record: Comcast’s 10-Q, filed April 23, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Comcast's sales & marketing?
Comcast (CMCSA) reported sales & marketing of $2.16B in Q1 2026.
How has Comcast's sales & marketing changed year-over-year?
Comcast's sales & marketing increased by 4.5% year-over-year, from $2.07B to $2.16B.
What is the long-term trend for Comcast's sales & marketing?
Over 4 years (2021 to 2025), Comcast's sales & marketing has grown at a 3.6% compound annual growth rate (CAGR), from $7.7B to $8.86B.
What does sales & marketing mean?
Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.