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Alphabet Inc. GOOGL Sales & Marketing

Sales & Marketing at other companies

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Other financials

Income statement

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Revenue$109.90B+21.8%
Gross profit$68.6B+27.4%
Operating income$39.7B+29.7%
Net income$62.6B+81.2%
EPS (diluted)$5.11+81.9%

Balance sheet

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Cash & equivalents$38.1B+63.6%
Total debt$97.9B+456%
Total equity$478.75B+38.7%
Total assets$703.92B+48.1%

Cash flow

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Operating cash flow$45.8B+26.7%
CapEx$35.7B+107%
Free cash flow$10.1B-46.6%

Valuation

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Market cap$4.18T+105%
Enterprise value$4.24T+109%
P/E26.1×+7.7×
P/S9.9×+4.2×

Profitability

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Gross margin60.4%+1.8pp
Operating margin32.7%0.0pp
Net margin37.9%+7.1pp
FCF margin15.2%-5.6pp

Returns & leverage

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Return on equity38.9%+4.1pp
Debt / equity0.2×+0.2×
Current ratio1.9×+0.2×

Where this comes from

Reported directly by Alphabet Inc. in its filing.

Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.

The official record: Alphabet Inc.’s 10-Q, filed April 30, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Alphabet Inc.'s sales & marketing?
Alphabet Inc. (GOOGL) reported sales & marketing of $7.61B in Q1 2026.
How has Alphabet Inc.'s sales & marketing changed year-over-year?
Alphabet Inc.'s sales & marketing increased by 23.2% year-over-year, from $6.17B to $7.61B.
What is the long-term trend for Alphabet Inc.'s sales & marketing?
Over 4 years (2021 to 2025), Alphabet Inc.'s sales & marketing has grown at a 5.8% compound annual growth rate (CAGR), from $22.91B to $28.69B.
What does sales & marketing mean?
Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.