What is Amazon's sales & marketing?

Amazon (AMZN) reported sales & marketing of $10.31B in Q1 2026.

How has Amazon's sales & marketing changed year-over-year?

Amazon's sales & marketing increased by 5.6% year-over-year, from $9.76B to $10.31B.

What is the long-term trend for Amazon's sales & marketing?

Over 4 years (2021 to 2025), Amazon's sales & marketing has grown at a 9.7% compound annual growth rate (CAGR), from $32.55B to $47.13B.

What does sales & marketing mean?

Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.

Amazon AMZN Sales & Marketing

Sales & Marketing at other companies

MicrosoftMSFT

$6.81B+9.7%

eBayEBAY

$673M+25.6%

NetflixNFLX

$842.22M+22.3%

Meta Platforms, Inc.META

$2.91B+5.5%

Cloudflare, Inc.NET

$271.6M+26.9%

Maplebear Inc.CART

$230M+6.5%

Other financials

Income statement

See full

Revenue$181.52B+16.6%

Gross profit$94.1B+19.5%

Operating income$23.9B+29.6%

Net income$30.3B+76.7%

EPS (diluted)$2.78+74.8%

Balance sheet

See full

Cash & equivalents$101.82B+53.8%

Total debt$232.71B+52.2%

Total equity$441.91B+44.5%

Total assets$916.63B+42.5%

Cash flow

See full

Operating cash flow$26.0B+53.0%

CapEx$44.2B+76.7%

Free cash flow-$18.2B-127%

Valuation

See full

Market cap$2.44T+9.7%

Enterprise value$2.57T+11.2%

P/E30.9×-2.9×

P/S3.3×-0.1×

Profitability

See full

Gross margin50.6%+1.4pp

Operating margin11.5%+0.5pp

Net margin10.6%+0.5pp

FCF margin1.4%-1.8pp

Returns & leverage

See full

Return on equity21.1%-4.1pp

Debt / equity0.5×0.0×

Current ratio1.2×+0.1×

Where this comes from

Reported directly by Amazon in its filing.

Tagged under the XBRL concept us-gaap:MarketingExpense.

The official record: Amazon’s 10-Q, filed April 30, 2026, on SEC EDGAR. View the filing →

Ask your AI about Amazon's sales & marketing.

Connect your AI assistant and compare it to peers, right in your chat.

Connect your AI

Claude

Questions, answered.

What is Amazon's sales & marketing?: Amazon (AMZN) reported sales & marketing of $10.31B in Q1 2026.
How has Amazon's sales & marketing changed year-over-year?: Amazon's sales & marketing increased by 5.6% year-over-year, from $9.76B to $10.31B.
What is the long-term trend for Amazon's sales & marketing?: Over 4 years (2021 to 2025), Amazon's sales & marketing has grown at a 9.7% compound annual growth rate (CAGR), from $32.55B to $47.13B.
What does sales & marketing mean?: Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.