What is eBay's sales & marketing?

eBay (EBAY) reported sales & marketing of $673M in Q1 2026.

How has eBay's sales & marketing changed year-over-year?

eBay's sales & marketing increased by 25.6% year-over-year, from $536M to $673M.

What is the long-term trend for eBay's sales & marketing?

Over 4 years (2021 to 2025), eBay's sales & marketing has grown at a 2.5% compound annual growth rate (CAGR), from $2.17B to $2.39B.

What does sales & marketing mean?

Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.

eBay EBAY Sales & Marketing

Sales & Marketing at other companies

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$10.31B+5.6%

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$16.11M+16.7%

STU

StubHub Holdings, Inc.STUB

$225.91M+3.2%

EtsyETSY

$174.24M+1.4%

ThredUp Inc.TDUP

$14.94M+13.7%

The RealRealREAL

$18.56M+17.0%

Other financials

Income statement

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Revenue$3.1B+19.5%

Gross profit$2.3B+21.1%

Operating income$611.0M0.0%

Net income$512.0M+2.6%

EPS (diluted)$1.12+6.7%

Balance sheet

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Cash & equivalents$4.2B+1.9%

Total debt$8.0B+4.6%

Total equity$4.4B-8.6%

Total assets$17.9B-5.6%

Cash flow

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Operating cash flow$969.0M+28.3%

CapEx$72.0M-35.1%

Free cash flow$897.0M+39.3%

Valuation

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Market cap$47.89B+39.8%

Enterprise value$51.61B+31.1%

P/E23.5×+7.8×

P/S4.1×+0.9×

Profitability

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Gross margin72%-0.1pp

Operating margin19.6%-2.7pp

Net margin17.6%-2.2pp

FCF margin20.6%+3.5pp

Returns & leverage

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Return on equity44.2%+7.5pp

Debt / equity1.8×+0.2×

Current ratio1.2×+0.1×

Where this comes from

Reported directly by eBay in its filing.

Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.

The official record: eBay’s 10-Q, filed April 29, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is eBay's sales & marketing?: eBay (EBAY) reported sales & marketing of $673M in Q1 2026.
How has eBay's sales & marketing changed year-over-year?: eBay's sales & marketing increased by 25.6% year-over-year, from $536M to $673M.
What is the long-term trend for eBay's sales & marketing?: Over 4 years (2021 to 2025), eBay's sales & marketing has grown at a 2.5% compound annual growth rate (CAGR), from $2.17B to $2.39B.
What does sales & marketing mean?: Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.