Operating Expenses
Sales & Marketing
eBay Sales & Marketing increased by 1.1% to $673.00M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 25.6%, from $536.00M to $673.00M. Over 4 years (FY 2021 to FY 2025), Sales & Marketing shows an upward trend with a 2.5% CAGR.
Analysis
StatementIncome Statement
SectionOperating Expenses
CategoryEfficiency
SignalContext dependent
VolatilityModerate
First reportedQ4 2013
Last reportedQ4 2025
How to read this metric
An increase may signal an aggressive growth strategy, while a decrease might indicate cost-cutting or reduced market investment.
Detailed definition
Selling and marketing expenses include costs associated with advertising, sales force compensation, and promotional acti...
Peer comparison
Common operating expense category; analyzed as a percentage of revenue to gauge marketing efficiency.
Metric ID:
selling_and_marketingHistorical Data
20 periods
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $559.00M | $496.00M | $428.00M | $478.00M | $566.00M | $538.00M | $554.00M | $511.00M | $566.00M | $567.00M | $573.00M | $541.00M | $577.00M | $592.00M | $609.00M | $536.00M | $586.00M | $606.00M | $666.00M | $673.00M |
| QoQ Change | — | -11.3% | -13.7% | +11.7% | +18.4% | -4.9% | +3.0% | -7.8% | +10.8% | +0.2% | +1.1% | -5.6% | +6.7% | +2.6% | +2.9% | -12.0% | +9.3% | +3.4% | +9.9% | +1.1% |
| YoY Change | — | — | — | — | +1.3% | +8.5% | +29.4% | +6.9% | +0.0% | +5.4% | +3.4% | +5.9% | +1.9% | +4.4% | +6.3% | -0.9% | +1.6% | +2.4% | +9.4% | +25.6% |
Range$428.00M – $673.00M
CAGR+4.0%
Avg YoY Growth+7.0%
Median YoY Growth+4.9%
Current Streak4 quarters growth
Sales & Marketing at Other Companies
Frequently Asked Questions
- What is eBay's sales & marketing?
- eBay (EBAY) reported sales & marketing of $673.00M in Q1 2026.
- How has eBay's sales & marketing changed year-over-year?
- eBay's sales & marketing increased by 25.6% year-over-year, from $536.00M to $673.00M.
- What is the long-term trend for eBay's sales & marketing?
- Over 4 years (2021 to 2025), eBay's sales & marketing has grown at a 2.5% compound annual growth rate (CAGR), from $2.17B to $2.39B.
- What does sales & marketing mean?
- Costs related to promoting products and acquiring or retaining customers.