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Maplebear Inc. CART Sales & Marketing

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Other financials

Income statement

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Revenue$1.0B+13.6%
Gross profit$738.0M+10.0%
Operating income$182.0M+65.5%
Net income$144.0M+35.8%
EPS (diluted)$0.57+54.1%

Balance sheet

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Cash & equivalents$758.0M-55.5%
Total debt$34.0M+54.5%
Total equity$2.4B-24.6%
Total assets$3.5B-17.6%

Cash flow

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Operating cash flow$268.0M-10.1%
CapEx$16.0M-11.1%
Free cash flow$252.0M-10.0%

Valuation

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Market cap$10.66B-14.3%
Enterprise value$9.93B-8.5%
P/E22×-3.5×
P/S2.8×-0.8×

Profitability

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Gross margin73.1%-2.1pp
Operating margin14.7%+1.6pp
Net margin12.6%0.0pp
FCF margin22.8%-0.7pp

Returns & leverage

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Return on equity17.4%+3.7pp
Debt / equity0.0×
Current ratio2.4×-0.9×

Where this comes from

Reported directly by Maplebear Inc. in its filing.

Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.

The source filing: Maplebear Inc.’s 10-Q, filed May 7, 2026.

Filed
May 7, 2026, 4:11 PM EDT
Fiscal quarter
Q1 FY2026
Calendar quarter
Q1 2026
Accession
0001579091-26-000036
Line itemThree Months Ended March 31, 2025Three Months Ended March 31, 2026
Operating expenses:
Operations and support7574
Research and development144164
Sales and marketing216230
General and administrative12688
Total operating expenses561556
Income from operations110182
Interest income146

Item 1. Financial Statements (unaudited):

FAQ

What is Maplebear Inc.'s sales & marketing?
Maplebear Inc. (CART) reported sales & marketing of $230M in Q1 2026.
How has Maplebear Inc.'s sales & marketing changed year-over-year?
Maplebear Inc.'s sales & marketing increased by 6.5% year-over-year, from $216M to $230M.
What is the long-term trend for Maplebear Inc.'s sales & marketing?
Over 3 years (2021 to 2025), Maplebear Inc.'s sales & marketing has grown at a 29.4% compound annual growth rate (CAGR), from $394M to $853M.
What does sales & marketing mean?
Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.

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