What is Snap's sales & marketing?

Snap (SNAP) reported sales & marketing of $239.01M in Q1 2026.

How has Snap's sales & marketing changed year-over-year?

Snap's sales & marketing decreased by 7.3% year-over-year, from $257.96M to $239.01M.

What is the long-term trend for Snap's sales & marketing?

Over 4 years (2021 to 2025), Snap's sales & marketing has grown at a 6.5% compound annual growth rate (CAGR), from $792.76M to $1.02B.

What does sales & marketing mean?

Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.

Snap SNAP Sales & Marketing

Sales & Marketing at other companies

Meta Platforms, Inc.META

$2.91B+5.5%

Pinterest, Inc.PINS

$317.85M+25.2%

RedditRDDT

$151.47M+67.0%

New York TimesNYT

$77.26M+17.1%

Unity SoftwareU

$195.38M+20.6%

Alphabet Inc.GOOGL

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Other financials

Income statement

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Revenue$1.5B+12.1%

Gross profit$863.6M+19.3%

Operating income-$74.4M+61.6%

Net income-$89.0M+36.3%

EPS (diluted)-$0.05+37.5%

Balance sheet

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Cash & equivalents$1.1B+16.5%

Total debt$4.2B-0.2%

Total equity$2.1B-9.8%

Total assets$7.5B-1.2%

Cash flow

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Operating cash flow$326.8M+116%

CapEx$40.8M+9.6%

Free cash flow$286.0M+150%

Valuation

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Market cap$7.72B-47.4%

Enterprise value$10.86B-39.6%

P/S1.3×-1.4×

Profitability

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Gross margin55.8%+1.7pp

Operating margin-7.6%-2.0pp

Net margin-7.5%-1.4pp

FCF margin10%+4.6pp

Returns & leverage

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Return on equity-20.7%-2.7pp

Debt / equity2×+0.2×

Current ratio3.5×-0.8×

Where this comes from

Reported directly by Snap in its filing.

Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.

The official record: Snap’s 10-Q, filed May 7, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Snap's sales & marketing?: Snap (SNAP) reported sales & marketing of $239.01M in Q1 2026.
How has Snap's sales & marketing changed year-over-year?: Snap's sales & marketing decreased by 7.3% year-over-year, from $257.96M to $239.01M.
What is the long-term trend for Snap's sales & marketing?: Over 4 years (2021 to 2025), Snap's sales & marketing has grown at a 6.5% compound annual growth rate (CAGR), from $792.76M to $1.02B.
What does sales & marketing mean?: Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.