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Snap SNAP Sales & Marketing
Sales & Marketing at other companies
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Where this comes from
Reported directly by Snap in its filing.
Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.
The source filing: Snap’s 10-Q, filed August 4, 2026.
- Filed
- Aug 3, 2026, 8:00 PM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0001564408-26-000052
| Line item | Three Months Ended June 30, 2026 | Three Months Ended June 30, 2025 | Six Months Ended June 30, 2026 | Six Months Ended June 30, 2025 |
|---|---|---|---|---|
| Costs and expenses: | ||||
| Cost of revenue | 667,885 | 653,333 | 1,333,126 | 1,292,912 |
| Research and development | 542,092 | 443,325 | 1,020,388 | 867,490 |
| Sales and marketing | 298,399 | 257,853 | 537,410 | 515,810 |
| General and administrative | 261,338 | 250,095 | 482,030 | 485,457 |
| Total costs and expenses | 1,769,714 | 1,604,606 | 3,372,954 | 3,161,669 |
| Operating loss | (170,721) | (259,676) | (245,170) | (453,522) |
| Interest income | 24,672 | 33,199 | 51,131 | 70,217 |
Item 1. Financial Statements
FAQ
- What is Snap's sales & marketing?
- Snap (SNAP) reported sales & marketing of $298.4M in Q2 2026.
- How has Snap's sales & marketing changed year-over-year?
- Snap's sales & marketing increased by 15.7% year-over-year, from $257.85M to $298.4M.
- What is the long-term trend for Snap's sales & marketing?
- Over 4 years (2021 to 2025), Snap's sales & marketing has grown at a 6.5% compound annual growth rate (CAGR), from $792.76M to $1.02B.
- What does sales & marketing mean?
- Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.
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