Skip to content
Snap logo

Snap

SNAP

Snap Inc. is a technology company that centers its business on the camera as a primary tool for communication and augmented reality.

Market cap
$7.79B-50.4%
Revenue$6.1B+10.3%
Net income-$455.1M+16.0%
Free cash flow$608.8M+106%
EPS (diluted)-$0.35+18.6%
Trailing twelve months · change vs. prior year

Earnings

Next report

Aug 3, 2026 (In 3 weeks)
Revenue estimate$1.5B
EPS estimate$0.07

Financials

Q1 2026

Income statement

See full
Revenue$1.5B+12.1%
Gross profit$863.6M+19.3%
Operating income-$74.4M+61.6%
Net income-$89.0M+36.3%
EPS (diluted)-$0.05+37.5%

Balance sheet

See full
Cash & equivalents$1.1B+16.5%
Total debt$4.2B-0.2%
Total equity$2.1B-9.8%
Total assets$7.5B-1.2%

Cash flow

See full
Operating cash flow$326.8M+116%
CapEx$40.8M+9.6%
Free cash flow$286.0M+150%

Valuation & ratios

Valuation

See full
Market cap$7.79B-50.4%
Enterprise value$10.93B-41.3%
P/S1.3×-1.4×

Profitability

See full
Gross margin55.8%+1.7pp
Operating margin-7.6%-2.0pp
Net margin-7.5%-1.4pp
FCF margin10%+4.6pp

Returns & leverage

See full
Return on equity-20.7%-2.7pp
Debt / equity+0.2×
Current ratio3.5×-0.8×

Segments

By geography

See full
North America$824.5M+2.4%
Rest Of World$388.8M+16.1%
Europe$315.4M+41.3%

By product

See full
Advertising revenue$1.2B+2.7%
Other revenue$285.3M+87.3%

By segment

See full
Reportable Segment$1.5B+12.1%

Competitors

Profile

Snap Inc. is a technology company that centers its business on the camera as a primary tool for communication and augmented reality. Its flagship application, Snapchat, facilitates visual messaging through ephemeral content, creative tools, and social mapping. The company's core value proposition lies in reducing the friction of content creation and providing a trusted environment for self-expression and digital interaction.

Competitive position

Snap occupies a leading position in the augmented reality and visual messaging space, specifically targeting younger demographics with a 'privacy-by-design' ephemeral content model.

GeographiesNorth America, Europe, Asia, Global
Customer segmentsGen Z and Millennial consumers, Digital advertisers, App developers, Content publishers
Business modelAd-supported, Subscription B2C, Hardware sales, Platform-as-a-Service
SuppliersCloud infrastructure providers, Telecommunications networks, Original equipment manufacturers (OEMs), Music and audio licensors
CustomersDigital marketing agencies, Direct-to-consumer brands, Retailers, Mobile application users
Listed2017
Employees5.3K
CEOEvan T. Spiegel
Websitesnap.com
FilingsSEC EDGAR

Questions, answered.

What is Snap's market cap?
Snap (SNAP) has a market capitalization of $7.8B and trades on NYSE.
What is Snap's revenue and profitability?
Snap generated $6.1B in trailing twelve-month revenue with a net loss of $455.1M, representing a net margin of -7.5%. Gross margin stands at 55.8%, with free cash flow of $608.8M. These figures are based on the Q1 2026 filing.
Who are Snap's competitors?
Snap's key competitors include Reddit, Apple, Meta Platforms, and others. These companies compete in similar markets and product categories.
Who does Snap partner with?
Snap's notable partners include Google, Amazon.
What subsidiaries does Snap have?
Snap's subsidiaries include Bitstrips (Bitmoji).
Where is Snap headquartered?
Snap is headquartered in United States of America and employs approximately 5,289 people. It has been publicly traded since 2017.