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Apple

AAPL

Apple Inc. is a global technology leader that designs, manufactures, and markets high-end consumer electronics, including smartphones, personal computers, and tablets.

Market cap
$4.56T+43.1%
Revenue$451.44B+12.8%
Net income$122.58B+26.0%
Free cash flow$129.17B+31.2%
EPS (diluted)$8.26+28.7%
Trailing twelve months · change vs. prior year

Earnings

Next report

Jul 30, 2026 (In 3 weeks)
Revenue estimate$108.86B
EPS estimate$1.88

Financials

Q2 2026

Income statement

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Revenue$111.18B+16.6%
Gross profit$54.8B+22.1%
Operating income$35.9B+21.3%
Net income$29.6B+19.4%
EPS (diluted)$2.01+21.8%

Balance sheet

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Cash & equivalents$45.6B+61.8%
Total debt$82.7B-10.3%
Total equity$106.49B+59.4%
Total assets$371.08B+12.0%

Cash flow

See full
Operating cash flow$28.7B+19.8%
CapEx$2.0B-35.8%
Free cash flow$26.7B+28.0%

Valuation & ratios

Valuation

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Market cap$4.56T+43.1%
Enterprise value$4.6T+42.5%
P/E37.2×+5.3×
P/S10.1×+2.3×

Profitability

See full
Gross margin47.9%+1.2pp
Operating margin32.6%+0.8pp
Net margin27.2%+2.9pp
FCF margin28.6%+4.0pp

Returns & leverage

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Return on equity141.5%+3.5pp
Debt / equity0.8×-0.6×
Current ratio1.1×+0.2×

Segments

By segment

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Americas$45.1B+11.9%
Europe$28.1B+14.7%
Greater China$20.5B+28.1%
Rest of Asia Pacific$9.1B+25.3%
Japan$8.4B+15.1%

By product

See full
iPhone$57.0B+21.7%
Services$31.0B+16.3%
Mac$8.4B+5.7%
Wearables, Home and Accessories$7.9B+5.0%
iPad$6.9B+8.0%

Competitors

Profile

Apple Inc. is a global technology leader that designs, manufactures, and markets high-end consumer electronics, including smartphones, personal computers, and tablets. The company differentiates itself through a vertically integrated ecosystem, developing its own hardware, operating systems, and software applications. Beyond hardware, it provides a significant suite of digital services, including content streaming, cloud storage, and financial payment solutions.

Competitive position

Apple maintains a premium brand position through a tightly integrated ecosystem of hardware and software, though it holds a minority market share in several highly competitive global hardware categories.

GeographiesAmericas, Europe, Greater China, Japan, Rest of Asia Pacific
Customer segmentsMass market consumers, K-12 and Higher Education, Enterprise corporations, Government agencies
Business modelHardware sales, Subscription services, Digital marketplace commissions, Licensing
SuppliersSingle-source component manufacturers, Semiconductor foundries, Rare earth material suppliers, Third-party intellectual property licensors
CustomersIndividual consumers, Cellular network carriers, Retailers and wholesalers, Education and enterprise procurement departments
Listed1980
Employees161.0K
CEOTimothy D. Cook
Websiteapple.com
FilingsSEC EDGAR

Questions, answered.

What is Apple's market cap?
Apple (AAPL) has a market capitalization of $4.56T and trades on NASDAQ.
What is Apple's revenue and profitability?
Apple generated $451.44B in trailing twelve-month revenue with net income of $122.58B, representing a net margin of 27.2%. Gross margin stands at 47.9%, with free cash flow of $129.17B. These figures are based on the Q1 2026 filing.
Who are Apple's competitors?
Apple's key competitors include Netflix, Microsoft, Amazon, and others. These companies compete in similar markets and product categories.
Who does Apple partner with?
Apple's notable partners include Goldman Sachs, Mastercard.
Where is Apple headquartered?
Apple is headquartered in United States of America and employs approximately 161,000 people. It has been publicly traded since 1980.