Apple AAPL Business Segments
| Q2 '26 | Q1 '26 | Q4 '25 | Q3 '25 | Q2 '25 | ||
|---|---|---|---|---|---|---|
| Net Sales by Business | ||||||
| Americas | $45.09B+11.9% | $58.53B+11.2% | $44.19B+6.1% | $41.2B+9.3% | $40.32B+8.2% | |
| Europe | $28.06B+14.7% | $38.15B+12.7% | $28.7B+15.2% | $24.01B+9.7% | $24.45B+1.4% | |
| Greater China | $20.5B+28.1% | $25.53B+37.9% | $14.49B-3.6% | $15.37B+4.4% | $16B-2.3% | |
| Japan | $8.4B+15.1% | $9.41B+4.7% | $6.64B+12.0% | $5.78B+13.4% | $7.3B+16.5% | |
| Rest of Asia Pacific | $9.14B+25.3% | $12.14B+18.0% | $8.44B+14.3% | $7.67B+20.1% | $7.29B+8.4% | |
| Net Sales by Product | ||||||
| iPad | $6.91B+8.0% | $8.6B+6.3% | $6.95B0.0% | $6.58B-8.1% | $6.4B+15.2% | |
| iPhone | $56.99B+21.7% | $85.27B+23.3% | $49.03B+6.1% | $44.58B+13.5% | $46.84B+1.9% | |
| Mac | $8.4B+5.7% | $8.39B-6.7% | $8.73B+12.7% | $8.05B+14.8% | $7.95B+6.7% | |
| Services | $30.98B+16.3% | $30.01B+13.9% | $28.75B+15.1% | $27.42B+13.3% | $26.65B+11.6% | |
| Wearables, Home and Accessories | $7.9B+5.0% | $11.49B-2.2% | $9.01B-0.3% | $7.4B-8.6% | $7.52B-4.9% |
Chart any of these lines over time, or line them up against competitors.
Compare these in charts →Questions, answered.
- How does Apple break its business down?
- Apple (AAPL) reports net sales by business across 5 parts — Americas, Europe, Greater China, Japan and Rest of Asia Pacific. Each is extracted from the segment footnotes and tracked over time.
- Where does Apple's segment data come from?
- Segment breakdowns are pulled from the segment footnotes in Apple's SEC filings (the XBRL dimensional tags), so every line ties back to a reported figure. Switch between quarterly, annual, and TTM, or open any segment for its full history.
