Apple Mac — Net Sales decreased by 6.7% to $8.39B in Q4 2025 compared to the prior quarter. Year-over-year, this metric declined by 6.7%, from $8.99B to $8.39B. Over 4 years (FY 2021 to FY 2025), Mac — Net Sales shows relatively stable performance with a -2.5% CAGR. This decline may warrant attention — for this metric, higher values are generally preferred.
An increase indicates growing market demand or successful product refreshes, while a decrease may signal lengthening upgrade cycles or increased competition from other PC manufacturers.
This metric represents the total revenue generated from the sale of personal computing devices, including laptops and de...
Comparable to PC-related revenue segments at other major technology hardware manufacturers like Dell, HP, or Microsoft's Surface line.
aapl_segment_mac_net_sales| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $8.24B | $8.68B | $10.85B | $10.44B | $7.38B | $10.85B | $7.74B | $7.17B | $6.84B | $7.74B | $7.78B | $7.45B | $7.01B | $7.78B | $8.99B | $7.95B | $8.05B | $8.99B | $8.39B |
| QoQ Change | — | +5.3% | +25.1% | -3.8% | -29.3% | +47.0% | -28.7% | -7.3% | -4.6% | +13.1% | +0.6% | -4.2% | -5.9% | +11.0% | +15.5% | -11.6% | +1.2% | +11.7% | -6.7% |
| YoY Change | — | — | — | — | -10.4% | +25.1% | -28.7% | -31.3% | -7.3% | -28.7% | +0.6% | +3.9% | +2.5% | +0.6% | +15.5% | +6.7% | +14.8% | +15.5% | -6.7% |
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