Total Revenue
Apple Total Revenue decreased by 22.7% to $111.18B in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 16.6%, from $95.36B to $111.18B. Over 4 years (FY 2021 to FY 2025), Total Revenue shows an upward trend with a 3.3% CAGR. This decline may warrant attention — for this metric, higher values are generally preferred.
Analysis
How to read this metric
An increase indicates growing market demand or successful price increases, while a decrease suggests market saturation or competitive pressure.
Detailed definition
The total amount of income generated by the sale of goods or services related to the company's primary operations. For a...
Peer comparison
Peer technology firms typically report this as Net Sales or Total Revenue, reflecting the scale of their market reach.
total_revenueHistorical Data
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $81.43B | $83.36B | $123.95B | $97.28B | $82.96B | $90.15B | $117.15B | $94.84B | $81.80B | $89.50B | $119.58B | $90.75B | $85.78B | $94.93B | $124.30B | $95.36B | $94.04B | $102.47B | $143.76B | $111.18B |
| QoQ Change | — | +2.4% | +48.7% | -21.5% | -14.7% | +8.7% | +30.0% | -19.1% | -13.7% | +9.4% | +33.6% | -24.1% | -5.5% | +10.7% | +30.9% | -23.3% | -1.4% | +9.0% | +40.3% | -22.7% |
| YoY Change | — | — | — | — | +1.9% | +8.1% | -5.5% | -2.5% | -1.4% | -0.7% | +2.1% | -4.3% | +4.9% | +6.1% | +4.0% | +5.1% | +9.6% | +7.9% | +15.7% | +16.6% |
Product Breakdown
| Segment | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 |
|---|---|---|---|---|---|---|---|---|
| iPhone | $39.30B | $46.22B | $69.14B | $46.84B | $44.58B | $49.03B | $85.27B | $56.99B |
| Services | $24.21B | $24.97B | $26.34B | $26.65B | $27.42B | $28.75B | $30.01B | $30.98B |
| Mac | $7.01B | $7.74B | $8.99B | $7.95B | $8.05B | $8.73B | $8.39B | $8.40B |
| Wearables, Home and Accessories | $8.10B | $9.04B | $11.75B | $7.52B | $7.40B | $9.01B | $11.49B | $7.90B |
| iPad | $7.16B | $6.95B | $8.09B | $6.40B | $6.58B | $6.95B | $8.60B | $6.91B |
| Total | $85.78B | $94.93B | $124.30B | $95.36B | $94.04B | $102.47B | $143.76B | $111.18B |
Business Segments
| Segment | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 |
|---|---|---|---|---|---|---|---|---|
| Americas | $37.68B | $41.66B | $52.65B | $40.32B | $41.20B | $44.19B | $58.53B | $45.09B |
| Europe | $21.88B | $24.92B | $33.86B | $24.45B | $24.01B | $28.70B | $38.15B | $28.06B |
| Greater China | $14.73B | $15.03B | $18.51B | $16.00B | $15.37B | $14.49B | $25.53B | $20.50B |
| Rest of Asia Pacific | $6.39B | $7.38B | $10.29B | $7.29B | $7.67B | $8.44B | $12.14B | $9.14B |
| Japan | $5.10B | $5.93B | $8.99B | $7.30B | $5.78B | $6.64B | $9.41B | $8.40B |
| Total | $85.78B | $94.93B | $124.30B | $95.36B | $94.04B | $102.47B | $143.76B | $111.18B |
Geographic Breakdown
| Segment | FY'21 | FY'22 | FY'23 | FY'24 | FY'25 |
|---|---|---|---|---|---|
| Other countries | $163.65B | $172.27B | $172.15B | $181.89B | $199.99B |
| Total | $365.82B | $394.33B | $383.29B | $391.04B | $416.16B |
All segment values are derived from annual filings.
Total Revenue at Other Companies
Frequently Asked Questions
- What is Apple's total revenue?
- Apple (AAPL) reported total revenue of $111.18B in Q1 2026.
- How has Apple's total revenue changed year-over-year?
- Apple's total revenue increased by 16.6% year-over-year, from $95.36B to $111.18B.
- What is the long-term trend for Apple's total revenue?
- Over 4 years (2021 to 2025), Apple's total revenue has grown at a 3.3% compound annual growth rate (CAGR), from $365.82B to $416.16B.
- What does total revenue mean?
- The total amount of money a company brings in from selling its products and services.