Apple Europe — Net Sales decreased by 26.5% to $28.06B in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 14.7%, from $24.45B to $28.06B. Over 4 years (FY 2021 to FY 2025), Europe — Net Sales shows an upward trend with a 5.6% CAGR. This decline may warrant attention — for this metric, higher values are generally preferred.
An increase indicates growing market share or higher consumer spending on premium electronics and services in the region, while a decrease may signal macroeconomic headwinds or increased local competition.
Total revenue generated from the sale of products and services within the European geographic region, including European...
Peers in the consumer electronics and software sectors often report regional revenue for Europe/EMEA to highlight geographic diversification and exposure to mature versus emerging markets like India.
aapl_segment_europe_net_sales| Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | Q2 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $18.94B | $20.79B | $29.75B | $23.29B | $19.29B | $22.80B | $27.68B | $23.95B | $20.21B | $22.46B | $30.40B | $24.12B | $21.88B | $24.92B | $33.86B | $24.45B | $24.01B | $28.70B | $38.15B | $28.06B |
| QoQ Change | — | +9.8% | +43.1% | -21.7% | -17.2% | +18.2% | +21.4% | -13.5% | -15.6% | +11.2% | +35.3% | -20.6% | -9.3% | +13.9% | +35.9% | -27.8% | -1.8% | +19.5% | +32.9% | -26.5% |
| YoY Change | — | — | — | — | +1.8% | +9.6% | -7.0% | +2.8% | +4.8% | -1.5% | +9.8% | +0.7% | +8.3% | +11.0% | +11.4% | +1.4% | +9.7% | +15.2% | +12.7% | +14.7% |